Author: Fun Media Kenya

Fun Media is the best digital marketing agency in Kenya. We're tried and tested digital marketing strategists with experience spanning over the last 5 years in social media marketing

Traditional Marketing Mix – The 4 Ps of Marketing

What is the traditional marketing mix? The traditional marketing mix model (also known as the 4Ps) can be used to assist marketers in defining their marketing strategy.

use this method to try to generate the best response in their target market by optimally combining 4 (or 5 or 7) variables. It’s important to understand that marketing mix principles are variables you can control. The marketing mix can be adjusted regularly to meet the changing needs of your target audience and other dynamics in your marketing environment.

  1. Marketing “P” – Product

Customer Touchpoints – Functionality; Quality; Look; Packaging; Brand; Service; Support; Products should fit the tasks consumers want to do, perform well, and be what consumers expect. Apart from that, we have to consider that while we are manufacturing a product, the consumer must be willing or able to pay for it. lead to decline.

  1. Marketing “P” – Price

Customer Touchpoints – List Prices; Discounts; Financing; Leasing Options;

It is important to assess how much your target customers are willing to pay for your product. Consumers are now very price sensitive. In markets like India, consumers want the best value for money, but competitively low prices can be seen as low quality. Therefore, marketers should establish the ideal pricing structure to make the most of the product lifecycle. Pricing is important not only for end users, but also for distributors who need to expand the reach of their products and earn decent money for their efforts.

  1. Marketing “P” – Location

Customer Touchpoints – Location; Logistics; Channel Members; Channel Motivation; Market Reach; Service Level; Products must be available in the right quantity at the right place at the right time. Product placement is heavily influenced by pricing structure and distributor enthusiasm for the product.

  1. The “P” in Marketing – Promotion

Customer touchpoints – advertising; public relations; news; direct sales; sales; media; budgets.

Educating customers about your product is important. Communications are about the need for the product, the benefits of the product, or the use of the product. Any form of notice indicates a product recall and should be used with caution. A small change in how you communicate about your product can make a big difference to your sales. 

Brands Should Avoid These 6 Common Digital Marketing Mistakes

Are you worried you’re making digital marketing mistakes for your business? Digital marketing is a difficult business to master. It’s easy to make mistakes with complex strategies like search engine optimization (SEO), content marketing, and paid advertising.

1. Inadequate digital marketing goals and goal tracking

Creating an unfocused marketing campaign is one of the most common digital marketing mistakes a company can make. You won’t know what’s going on with your campaign unless you set goals.

2. Selecting the incorrect audience

One of the most common digital marketing mistakes is targeting the wrong audience. Many businesses will attempt to target an overly broad audience. They want to reach as many people as possible, so they try to target anyone and everyone.They want to reach more people, so they try to reach out to everyone and anyone, only to be disappointed when people don’t buy their products or use their services.

3. Ignoring your website’s design

In the digital age, businesses must have a user-friendly website. Neglecting a company’s website is one of the most common digital marketing mistakes. To thrive in today’s digital world, you need a user-friendly website that is simple to navigate and contains useful information.

4. Ignoring search engine optimization (SEO)

Search engine optimization (SEO) is the process by which your customers find your company on search engines, which are the primary way to find anything on the Internet. Another major marketing mistake that businesses make is failing to use SEO. People will not find your website in search results if you haven’t included SEO in your digital marketing strategy, so you won’t reach new and valuable leads for your business.

5. Failure to remarket

Another common digital marketing mistake is failing to market to leads who have already expressed interest in their company. Companies tend to focus on acquiring new customers rather than leads who need nudges to convert. This cycle results in businesses constantly acquiring new leads but failing to convert those leads.

6. Failure to grow brand identity through blogging

Blogs are one of the best ways to build your brand identity and authority, but many businesses lack one or abandon their blogging efforts after a few posts because they believe it isn’t working. Blogging is essential for driving traffic to your site, improving your site’s rank and SEO, and establishing yourself as an authority in your field. You will miss out on all of the opportunities that blogging provides for helping your business grow online if you do not blog.

The future of Digital Marketing

It all started with mobile, which has had a significant impact on the future of digital marketing. Consumer behavior has evolved over time. Customers now expect more from brands, and micromoments are important. What exactly is a micromoment? It entails a consumer interacting with a brand in real time at the touch of a button. The challenge for digital marketers now is to intersect people at micromoments with relevant marketing messaging that adds to rather than disrupts their lives.

Customers now expect a one-of-a-kind, connected, and seamless experience across all channels, as well as immediate gratification. You only have a micromoment to capture and hold their attention with a powerful message and a delightful, engaging experience. If you do not, they will.
With their global audiences, modern marketers must take a mobile-first approach. You must keep in in mind that customers:

Desire for everyone to be treated differently.
You are in charge. They make the decisions about when, where, and how they will interact with your brand. They want a frictionless experience and the ability to start a conversation on any channel that can seamlessly transition to another if desired.
Wish to be served in the shortest amount of time while providing the most convenience.
The barriers between B2C and B2B are crumbling. People expect more of the same from B2B because of their positive experiences with B2C, but in reality, you are always marketing to people, whether it is B2B or B2C.
This could be the future of digital marketing, but the future of digital marketing is already here. It is happening right in front of everyone’s eyes. You can’t afford to fall behind. In fact, you should try to stay ahead of the curve.

But what steps can a savvy digital marketer take?

Adopt a data-first mindset. Having more data fluidity and making better use of the data you have will allow you to better understand customers and anticipate their needs while wasting no time at all.
Increase the level of automation and intelligence. To capture massive amounts of data and serve customers in real time, you’ll need marketing automation.
You must treat each customer differently and appropriately. You must stitch together the intelligence derived from micromoments to create a more complete picture of your customer. That is how a more connected experience is created.
Accept omnichannel fluidity. You have to be ready to engage with customers across any channel and in real time and keep up with them if they go from channel to channel.

We bring a rich experience and innovation in the manner in which we conduct our business. If your strategies are no longer working then it’s time to allow Fun Media team to handle your digital marketing. If you’re looking to capture and convert more leads, then let’s handle it for you. Worry about other aspects of your business. Do you feel like you’re not getting a Return on Your Investment? Let’s turn things around. We have worked with corporations and SME’s as well as individual businesses.

Marketing Strategies to Increase Sales Fast in 2023

The amount of time and effort you put into marketing will determine the success of your company. This prompts advertisers to roll up their sleeves and devise marketing strategies to boost sales quickly. Unfortunately, they frequently overlook the fundamentals of advertising: engaging the audience through captivating graphics and persuasive copy.

  1. Mock-ups of products
    Product mock-ups are the most effective way to show potential customers your product. Creating mock-ups will not only explain what your product is but will also show how it can be used in real-world scenarios.
  2. Instill confidence in risk-averse buyers
    The goal of advertising is to convert your audience from a fan to a user. Once you’ve identified their pain points, create marketing strategies content that emphasizes how they can’t live without your product. Show them exactly what they can expect after they make the purchase.
  3. Improve video quality
    There is no better time than the present. In digital marketing, video content is making waves. If your customers are doing it, you should as well. Make videos out of your blog content. Marketers today use video, whether it’s a short clip or a long video, to engage prospects and convert leads. Make sure the videos are mobile-friendly, as most people now watch videos on their phones.
  4. Daily updates via stories
    According to Adweek, 80% of Instagram users follow a brand account. Because it relies on still images and short clips, Instagram is an Omni-platform that addresses people’s decreasing attention span. Instagram Stories is one of the most visible ways to engage with your audience online.
  5. Make the customer experience more personalized
    A one-size-fits-all marketing strategies will not propel your brand forward. Prospects who can most easily relate to a company will most likely convert. This is possible through personalization.
  6. Improve voice searches
    Let’s face it. Consumers are becoming more sluggish by the minute. This is because the internet makes it simple to get what you want quickly, which is why tech-focused marketing strategies are effective.
  7. SEO-driven organic traffic

Do not undervalue the importance of search engine optimization. Although gaining a foothold in organic traffic requires patience, the investment pays off in the long run. You can always hire an experienced SEO consultant to assist you in successfully implementing SEO.

We bring a rich experience and innovation in the manner in which we conduct our business. If your strategies are no longer working then it’s time to allow Fun Media team to handle your digital marketing. If you’re looking to capture and convert more leads, then let’s handle it for you. Worry about other aspects of your business. Do you feel like you’re not getting a Return on Your Investment? Let’s turn things around. We have worked with corporations and SME’s as well as individual businesses. We are waiting for you. Talk to us on

Key SMM Specialists Competencies

Analyzing the audience, developing an SMM strategy and brand platform, understanding global trends and being able to apply them to a specific product, and communicating politely with subscribers are all important skills for SMM specialists.

Keep an open mind.
If you keep an open mind and are aware, you will find yourself at the forefront of new trends. Play with a popular meme or expertly harness a news topic to increase the likelihood of going viral and attracting organic coverage.
Automate Your Social Media Marketing

Almost 90% of all content is planned ahead of time. There is more room for the creative process, preparing situational content, and working with experts and collaborators when there is a clear posting schedule.

SMM professionals must delegate routine tasks in order to focus on more important tasks and ensure that quality content is produced in accordance with the marketing strategy. More importantly, they must enable employees to access account management without revealing their passwords.
Pay Close Attention to Data Analytics
Personal data is becoming increasingly valuable. Netflix collects information about user preferences and then provides the most personalized recommendations possible.
Produce Genuine Content

Perfectly crafted feeds are a thing of the past, and brands and influencers alike are now expected to be as genuine as possible. To connect with your audience, you must be as open and honest as possible – show them how things work behind the scenes and be honest about your failures.
Improve Your Collaboration with Influencers
SMM specialists should examine influencer investments and how working with bloggers and opinion leaders translates into revenue.

When working with bloggers, pay attention to the raw numbers. SMM specialists must understand how the advertising campaign budget was allocated, what coverage was provided, and how many clicks, purchases, or leads were generated as a result of the campaign.
Use irony
One of the most important SMM characteristics in today’s world. Memes are no longer enough to surprise even major brand audiences, and great ironic ad campaigns are rare.

Why Email Marketing Should Be Included in Your Digital Strategy

The practice of sending out promotional emails in bulk is known as email marketing. It frequently aims to create leads or sales and could include advertising. It’s time to review your digital marketing approach if you’ve been ignoring email marketing.

Businesses that use email marketing effectively see significant returns; it is inexpensive and doesn’t need to be overly difficult.

Prospects are converted into customers with effective email marketing, and one-time purchases are transformed into loyal, repeat customers. One of the finest ways to stay in touch with current customers and be at the forefront of potential consumers’ minds who might require your products or services in the future is through email marketing.
Why email marketing should be a part of your digital strategy.
The following are some of the main justifications for why email is such a potent communication tool:

Email is Private
Through email, you can access a user’s inbox. Your reach is not constrained by a rating system. It is frank and intimate.

Email Serves a Purpose
A user submits a form to join your email list and confirm their email address in order to get updates from you. Someone who puts in this kind of effort is undoubtedly interested in you and is therefore lot more receptive to your message.

Email is Personalized
The user has already expressed interest in your service or content, as we previously said. You may send them extremely relevant offers because you already know what they enjoy to achieve greater outcomes. We shall discuss segmentation—what this is—later in the article.

Email Delivers: While only 2% of your Facebook fans see your postings in their News Feed, an incredible 90% of emails are delivered to the mailbox of the intended recipient. This is because Facebook attempts to encourage brands to use their paid advertising options by limiting the number of times your posts can be seen in the News Feed.

Have you capitalized on email marketing in your business? If not, you are missing out on one of the most excellent digital marketing strategies that will lead to your brand recognition, build a relationship with your clients and drive your sales up. Fun Media Company focuses on constructing and delivering successful email campaigns on your behalf. These campaigns help retain your customers, engage your prospects, and drive sales and traffic.

Affiliate Marketing: Everything You Need To Know

Affiliate marketing works by distributing the duty of product promotion and creation among parties, utilizing the skills of a variety of people for a more effective marketing approach while offering contributors a piece of the profit. For something to be successful, three parties must work together:

  1. The people who make and sell the products.
  2. The affiliate or advertiser.
  3. The client
    Let’s look at the delicate relationship that these three parties have with one another in order to understand how affiliate marketing might succeed:

producers and retailers of the products.
The seller, whether a lone person or a large organization, is a vendor, merchant, manufacturer, or retailer with a product to market. The product can be a tangible thing like household goods or a service like cosmetic tutorials.
The brand, or seller, can also be an advertiser and profit from revenue sharing in affiliate marketing; they are not obliged to actively engage in marketing.

For instance, the vendor might be an online merchant who started a dropshipping business and wants to increase their customer base by paying affiliate websites to sell their products. As an alternative, the vendor might be a SaaS company that markets and advertises its marketing products through affiliates.

an affiliate or publisher.
Anyone or any organization that successfully markets a seller’s product to potential clients is referred to as an affiliate, also known as a publisher. In other words, the affiliate promotes the product in an effort to encourage clients to purchase it by convincing them that it will be beneficial to them. If the customer chooses to buy the product, the affiliate receives a portion of the sale.

Affiliates frequently market to a highly niche target and typically adhere to the preferences of that consumer. As a result, the affiliate creates a distinct specialization or personal brand that aids in attracting clients who are most likely to benefit from the marketing.

the client
Of course, sales are necessary for the affiliate system to succeed, and consumers or customers are what make these sales happen.

The affiliate will advertise the product or service to customers through the necessary channel(s), whether it be social media, a blog, or a YouTube video. If the customer decides the product is valuable or advantageous to them, they can click the affiliate link and make a purchase on the retailer’s website. If the customer chooses to purchase the product, the affiliate receives a cut of the proceeds.

Keep in mind that the customer must comprehend that you, the affiliate, are receiving a commission from the sale of the products.

According to the Federal Trade Commission, an affiliate marketer must be clear and honest about their relationship with the store so that the consumer can decide how much importance to give it.

Types of Affiliate Marketing
It is frequently unclear if an affiliate marketer has actually used the product they are promoting or if they are merely doing it for the money; occasionally, the customer may not care.
However, there are other circumstances, such as with diet services or skincare products, when a customer won’t trust an affiliate until they are certain that he or she has personally examined and approved the product.
To help you decide what to do, we’ll break down each category here.

The affiliate marketer’s service or product is unaffiliated to them, according to the independent business model. They lack the necessary expertise or market authority to make claims about the product’s use.
Typically, an unaffiliated affiliate will run PPC (pay-per-click) marketing campaigns containing an affiliate link in the hopes that customers will independently click on it and purchase.
Due to the lack of commitment, unaffiliated affiliate marketing may be intriguing, but it is often used by those who merely want to make money without investing in their company or clientele.

A decent compromise between affiliate marketing that is unaffiliated and reliant is affiliate marketing that is associated but not exclusively dependent on the good or service. Because they typically have a loyal following and some level of influence in the area, these affiliates can lend some authority.
Consider the scenario where you are promoting a clothing line you have never used before but already have a relationship with.
As the name suggests, those who are actively involved in affiliate marketing are those who have a personal connection to the product or service they are endorsing. The partner is qualified to provide guarantees on the usage of the product since they have used it themselves, believe it will deliver a great experience, and have expertise using it.
Since these affiliate marketers use their own first-hand knowledge of the product in their marketing campaigns rather than relying exclusively on pay per click, customers can regard them as reliable information providers.
Naturally, building trust requires more time and work in this type of affiliate marketing, but the long-term rewards are probably larger.

Here is a how-to manual for beginning affiliate marketing.

Email Marketing Trends To Boost Engagement For 2023

Have you capitalized on email marketing in your business? If not, you are missing out on one of the most excellent digital marketing strategies that will lead to your brand recognition, build a relationship with your clients and drive your sales up. Fun Media Company focuses on constructing and delivering successful email campaigns on your behalf. These campaigns help retain your customers, engage your prospects, and drive sales and traffic.

  1. Evaluate Your Results
    Measuring the effectiveness of your email marketing is not a 2023-only practice. It need to be one of your yearly objectives. You won’t be able to set achievable goals for the remainder of the year if you don’t take the time to crunch your figures. This data will not only help you gauge how you compare to your rivals, but it will also enable you to pinpoint particular areas for improvement.
    The following are some critical email benchmarks that you should be aware of:

Open rate
Click-through rate
Click-to-open rate
Unsubscribe rate

  1. Improve Your Audience Understanding
    We frequently discuss how crucial it is to pinpoint your target market. Finding your target market is typically the first step in any internet business venture, whether you’re extending your product line or starting from scratch.

Make it a top point to understand your audience in 2023, though. Make sure you understand not only who they are but also what drives them.

  1. Be More Open-Minded
    The quest for sustainability has a significant impact on the retail industry in 2022. Customers desire to know the details.However, sustainability encompasses much more than just environmental effects. Your social obligation to consumers is another consideration. Consumers value ethical marketing, as evidenced by the reaction that Facebook faced after choosing to prioritize growth over the security of its users.
  2. Encourage UGC
    Utilizing user-generated content (UGC) in your digital marketing initiatives has many benefits, one of which is that it strengthens the credibility of your company. If buyers can verify for themselves how other customers have dealt with your brand, it makes it much easier for them to trust your company and its products.
  3. Add Your Personal Touch
    One of the key developments in email marketing over the last year was email customization, and it’s anticipated that it will continue to play a significant role in 2023. You run the danger of making your clients feel undervalued if you haven’t yet embraced this trend. Additionally, buyers now truly demand a personalized shopping experience. Therefore, you truly can’t disregard it in the coming year.
    Give More

Free content is beneficial to add in emails.
6. Send at the best time
Timing is crucial when it comes to email marketing. The open rate, click-through rate, and revenue per subscriber can all be significantly impacted by sending at the optimal time. Online data indicates that the best days to send marketing emails are on Tuesdays and Thursdays. Overall, it’s best to send it throughout the workweek, but those two days in particular may have the highest open and click-through rates.
Email marketing is a very effective digital marketing strategy that should be utilized for your company. Working with Fun Media will allow your business to grow through our professional email marketing services. Contact us to get started today.

The Top 7 Social Media Platforms in 2023 That Every Digital Marketer Should Be Aware Of

Have you ever pondered how social media platforms may help your digital marketing plan? With more than 3.6 billion users globally, it’s probably a smart idea to start considering it right away!
You may locate your target consumers on social media, whether they are millennials, parents, small company owners, or up-and-coming professionals.

  1. Facebook
    With almost 2.8 billion active users each month, Facebook is the most widely used social media platforms as a networking site. The popularity of the site is due to the variety of interesting (and addicting) features it provides to users, including the well-known Like button, Stories, the Feed, comments, and tagging.
  2. YouTube
    With one billion monthly users worldwide, YouTube was first introduced in 2005 and is now a well-known platform for watching, sharing, like, commenting on, and posting videos. YouTube is also a massively popular social media site. In fact, YouTube was the second-most-visited website on the internet as of last year, which says eloquently about its power over both consumers and companies. While marketers are driven to video because of its accessibility, impact, and inexpensive production costs, consumers adore it because it’s quick to consume and incredibly entertaining.
  3. Twitter
    There is no doubting Twitter’s influence. It’s a hub of activity where experts, academics, organizations, journalists, and your neighbors congregate for debate, entertainment, news, opinion, business updates, and much more.
  4. WhatsApp

Given that WhatsApp is the most popular messaging app in more than 100 countries, the most of us have used it at some point in our digital life. Nevertheless, despite having over 2 billion active users worldwide as a personal instant messaging program, brands and businesses sometimes underestimate WhatsApp’s worth as a marketing tool. What many people are unaware of is that WhatsApp offers its business customers much more than just instant messaging, and the company is making significant investments to expand the app’s marketing capabilities.

  1. Instagram
    Instagram is the platform for sharing photos and stories, with over 1.16 billion active monthly users.
    Instagram hosts brands, companies, celebrities, and influencers in addition to regular users (who primarily use the site to post photographs and videos with friends and followers). Instagram offers dynamic opportunities for advertisers and marketers to produce attention-grabbing material to advertise their goods, brands, or services because of its broad appeal and popularity among a variety of age groups and interests.
  2. TikTok
    TikTok, which describes itself as “the destination for short-form mobile videos,” is a relative newcomer to the social media industry, having only just received official approval to operate in its current format in 2017. Despite having a worldwide user base of one billion active users and a reputation as a social media platform for younger generations, TikTok really ranks as one of the most influential websites in the world.
  3. Snapchat
    Snapchat, known for the transience of its interactions and messages, fundamentally altered how we all use our phones to communicate. As a social media platform, it shifted our digital lives away from the desktop-focused social media platforms of the mid- to late-noughties and toward handheld devices. Snapchat was initially developed as a one-to-one photo sharing software, but it now offers a variety of features, such as films, live video chatting, messaging, avatars, and the possibility to build a chronological Story that users can share with their followers.

We bring a rich experience and innovation in the manner in which we conduct our business. If your strategies are no longer working then it’s time to allow Fun Media team to handle your digital marketing. If you’re looking to capture and convert more leads, then let’s handle it for you. Worry about other aspects of your business. Do you feel like you’re not getting a Return on Your Investment? Let’s turn things around. We have worked with corporations and SME’s as well as individual businesses. We are waiting for you. Contact us today! 

Hottest Trends In Digital Marketing In 2023?

In addition to consumers becoming more picky about the goods and services they purchase, firms will need to prepare for the global cost of living problem in 2023. Therefore, in the upcoming year, it will be increasingly crucial for businesses to be honest, consider their messaging, conduct research, and adjust their strategies in digital marketing. Additionally, it means that marketers must be aware of future trends in order to plan ahead and capitalize on any innovations.

In order to help you start 2023 off well, we spoke to industry insiders for our podcast to determine the key trends.


There will be some extremely fascinating social media trends in 2023. In fact, it’s a facet of marketing that will undergo major change, and businesses must adapt if they are to maintain a presence and make effective use of the platforms.

TikTok keeps developing and dominating.

TikTok has grown to be a significant participant in the field of social media marketing. In 2023, nothing is expected to alter that. The Business of Apps claimed that TikTok made $4.6 billion in 2021, a 142% rise year over year, with 1.8 billion monthly active users expected by the end of 2022.


When compared to B2C marketing, B2B can be perceived as dull or at the very least, less engaging. But it’s not necessary that way. As a B2B company, it’s critical to leverage innovative marketing strategies and the channels and technologies at your disposal to stand out.

More video, more video, more video

As marketers, we are all aware of the effectiveness of a strong video strategy for connecting and informing.


While 78 percent of marketers use a strategic approach to managing content, the Content Marketing Institute found that little over half have a formalized content strategy in place. In today’s content-hungry society, that is a mistake.

Drive relationships with content

As marketers, we are aware that content can offer knowledge and answers at every point in the marketing and sales funnel. However, material is capable of much more.

You should use content in 2023 to create communities and connections. Companies that build and look for relationships will flourish as consumers show increasing interest in the values and ethos of brands.


Automation solutions provide a mechanism to automate ordinary and repetitive processes at scale when businesses collect more data and need to carry out more tasks to launch efficient marketing campaigns.

In 2023, step up your marketing

In 2023, there will be a lot of advancements and improvements in digital marketing. With Digital Marketing Institute  industry-aligned courses in digital marketing, you may expand your knowledge and abilities to improve and advance your profession. Social media marketing, PPC, analytics, email marketing, SEO, and many more topics will be covered in the course. Make a reservation right away!