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Instagram marketing tips in Kenya

There are millions of advertisers using Instagram every day to engage their consumers, sell their products, popularize their brands, and advertise vacancies, among many more aspects of marketing. Businesses are increasingly looking to boost their businesses and brand images by making the best of Instagram. In this article, we look at the various Instagram marketing tips that Kenyan firms can consider to catapult them in the increasingly digitized Kenyan market.

Instagram advertisements

First, it is prudent to know the various ads that are available on Instagram. There are five formats of ads on Instagram. They include photos, videos, story ads, carousels, and canvas story ads.

Apart from the five main formats, Instagram is also integrated with Facebook, and with this, one can readily tap into the massive consumer base on Facebook. This integration can also assist marketers in making targeted advertisements to their audiences in both or either platforms.

Tips for Kenyan businesses

Instagram Bio as an ad space

Instagram allows you, as a marketer or otherwise Instagram user, to use up to 150 characters to express yourself in the bio section of your Instagram handle. It also allows you to add a link on your profile- with this; you can insert a web link to your website or even an e-commerce store.

Just like in every online marketing, the first 10 seconds somebody spends on your Instagram profile determines whether they keep looking at your posts or move on. As thus, you must make the best of your profile and have it as exciting, captivating, and engaging as possible.

Track your profile traffic

As you gain traffic to your profile, you need to track the click metrics for your marketing campaigns. As a marketer, you need to understand your social media insights as these will help you ascertain the effectiveness of your profile.

There are another of free link shorteners online, all you need is to pick the one that is easiest to use for you.

Instagram hashtags and trends

To gain free traffic for your brand and increase the reach of your ads, you need to take advantage of the thousands using varied hashtags on Instagram.

To find out what is trending in the online community, you can use Instagram explorer.

Apart from the hashtags, you can also tap into the exciting trend on Ins6agram of using search emojis. You can pick emojis on Instagram and use them to not only make your posts attractive and appealing to the users but also to boost your reach as well.

Mixing videos and photos

Instagram is a perfect place to share images and videos, mainly because it was designed for visual storytelling. When you mix your photos with videos, you improve your online engagement rates and even your online reputation.

While at it, remember that brand authenticity is vital, and to maintain it, you need to have a unique balance between your images and videos.

Share-worthy posts

In social media, virality is an important aspect, particularly for marketers. You need to have posts that are captivating and can increase engagement with your audience while at the same time maintaining your brand ideology.

The posts should be share-worthy, and a good hint would be to insert relevant hashtags and trending comments to get maximum visibility and engagement.

Affordable Web Design in Kenya

There are several web designers around the country, particularly in Nairobi who have adopted to demands and are offering dedicated packages to your needs as an aspiring quality website owner. Web design costs from some of the large design agencies are somewhat intimidating, particularly to startups with tiny budgets. On the same line, it is easy to get lured by some incompetent developers offering lower prices, and you end up losing your money.

With all these challenges and complexities entailed in landing a good web designer, Fun Media is coming in with special offer packages that will ensure you get value for your time and money.

Settling on a web designer

To land excellent and affordable web design solutions in Kenya, it is imperative for you, as a client, to do some research before settling on an agency. Here are some of the factors to consider before you entrust a web designer with the responsibility of building your website.

Reputation

There is no better way of finding out the efficiency of an agency than through reviews from previous clients. Like every other pressing business, do not hire a firm that is known for a bad reputation. Before deciding on the right web designer to hire, choose one with the best reputation, and had a couple of good reviews.

Price

It is advisable to go for a firm that is offering excellent quality but at a smaller budget. There are many online blogs that have prices per packages provided by various web designers, before choosing an agency, compare the price ranges and find one that is within your budget. Some firms have expensive price ranges, but the services offered are more or less similar to those provided by affordable agencies.

Consult Us today for Affordable Website Design Services

Quality

As you seek to hire a web design agency, take some time and look at some of the websites that the agencies have developed. If you come across one whose work you like, then you can consider them. You should also consider hiring from some well-known design companies as they have the experience and you are guaranteed of the best quality.

Customer Experience

You need to be in constant communication with your web design firm. Thus, you need to consider an agency that is readily approachable whenever you need support. In this regard, the smaller web designers offer better services as they have direct access to the developers. In most cases with the larger firms, there are lengthy procedures to be followed whenever you need support, and this might end up frustrating you.

When choosing a design agency, go through the customer reviews and find a business that they have conducted to see what their clients are saying about them. When you evaluate these factors, you will discover some of the best web designers in Kenya, and this will ascertain that you hire the best for your web design project.

Minimum requirements for websites

There are a few attributes that you need to know even when you seek an affordable web developer. Your needs to meet most of these requirements for it to be able to rank among the best:

Responsive. Your website should be usable on mobile, desktop or even a tablet

Attractive design. Your website design represents your business brand as thus you need to ensure that it creates positive impressions to your clients and potential customers

Products or service page. Your website should have a place where you showcase your services and products

Loading. Your website must be fast loading to have a good SEO campaign and best users’ experience.

Titles, meta tags, and keyword. These should be incorporated within your website and should be optimized for search engines for better ratings of your website.

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Selling Online in Kenya

Selling online entails doing business and opening shops in online platforms which has recently emerged to be the most profitable way to the entrepreneurs while doing business. It is a flexible technique of doing business because customers can buy the products at any time when they require them. Online selling widens markets of doing business because individuals who are overseas can as well be reached. For one to begin an online shop, one has to consider his business idea and business gap in the online platforms. This can be achieved by doing a survey on the online business and noting the major gaps. Once an individual has entered into online business, there exist some of the techniques that one has to consider so as to be successful in his business. Fun Media provides various techniques that has the ability of making the online selling be successful.

Fun Media and Online selling

Fun Media will help in the promotion and advertisement of the online business in efficient ways which will make the online business to thrive successfully among other competing online business. Therefore, Fun Media emerges to the best promoting company that deals with the online business. This comes after it was realised by various other online entrepreneurs and other companies of the services it offered when promoting the business online. Fun Media uses various online tools accompanied with personalised messages to reach the targeted audience. The aim of the company while offering the services is to create a long term relationship with customers.

The following services are done by Fun Media when promoting the business online.

Fun Media creates newsletter for any information that is connected with the line of the business one is doing
The company manages all the online feedback and reviews for the customers
The company posts information regarding the business you are dealing in various online platforms.
Engagement with customers in various social media platforms such as Facebook, YouTube, Twitter, Instagram and even LinkedIn is as well done so as to promote the business online.

Fun Media encourages the entrepreneur who are dealing with the online business to follow the follow tips while selling their products online.

Registered business names should be displayed as this will increase the confident of legitimacy of the business by the customers.
Maintain the information concerning the business up to date on the websites or the platforms used for the advertisement
Correct and accurate images representing the products dealt in should be correctly used
Provision of the information regarding how they can be contacted by the customers. The information provided should be brief and easy to understand by the customers.
Provide quick feedback to the complaints and queries from the customers
Be in a position of advising customers in case there is a delay in order delivery
Privacy and security policy of the business should as well be provided as this will make the customers to feel more secure when in the business

Entrepreneurs dealing in online business should always provide brief and clear information concerning the type and line of the business they are running

Fun Media offers various services in online business that can help improve the online business. Feel free to Contact Fun Media to help your online business be successful.

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Social Media Marketing in Nairobi-why Fun Media is the Best

Why Fun Media is your best social media marketing partner in Nairobi

Why Fun Media is the best option for your Social Media Marketing partner in Nairobi

Social media marketing increases business exposure irrespective of who you are selling to or what you are selling according to 99% of marketers. Social media, as a tool, helps grow brands and pads wallets. Fun Media manages your social media, Fun Media comes in right here to ensure you make the best out of your social media.

Social media, as real as it is, has a massive market for all, to sell and buy. As thus, social media is one of the most potent tools to engage clients through social marketing. Fun Media creates and builds social media pages. It also assists in managing existing pages, generates content as well as promotes Ads.

Fun Media is unique owing to its Nairobian pedigree and its deep understanding of digital media. At Fun Media, we understand that the mobile is the primary medium through which people connect and engage one another.

Drive traffic to your business

Fun Media will assist your company to grow and develop to the next level. Through execution of dynamic social media marketing strategies, Fun Media will help drive the right traffic to your business. It will also assist you in identifying what resonates well with your target audience. Fun Media offers social media marketing services and social media management services. The core competency being creating awareness and driving traffic to your business and increasing conversions and sales.

Understanding your target

At Fun Media we not only help you grow your business, but we also exploit your social media space. We help you have a deeper understanding of your audience. At Fun Media, we understand that social media marketing is a useful tool in interaction. As thus, we have our attention centered on that. Fun Media manages your social media presence alongside giving reports of your interactions and engagements. This is in a bid of gaining insight into the day to day lives and behaviours of your clientele. Without a doubt, these insights are a marketing benefit.

Efficiently handling social media marketing yields a deep understanding of your customers. In turn, you get to know how to tailor your services or products to meet the specific needs of your real-time clients. Alongside helping you understand your audience, you also get to know their pain-points and accordingly improve your sales conversions and refine your strategies.

Enhance your customer service

Most social media management consultancies do not go the extra mile of handling your customer service. At Fun Media, you are covered. Social media is vital customer service and as thus, quick responses are crucial. In most cases, clients expect to reach out to you instantly through social media. If they are raising a concern, they, in turn, expect a quick solution. Studies have revealed that clients are willing to pay more for services and products when the response time is as prompt.

Clients reward businesses that respond to their requests and complaints promptly. Not every company is capable of meeting this goal, let’s be frank, but at Fun Media, we make this a reality. Ensuring you have a strong and engaging social media marketing presence is what Fun Media lives for. This, in turn, helps you to keep your customers happy, and your public image positive.

Are you ready to catapult your business ahead of your competition? See your traffic soar? Don’t hesitate, give us a call and we will get you on the path to greatness.

Branding, Digital Marketing, Social MediaLeave a comment

Category: Social Media