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In the dynamic realm of social media marketing, businesses are constantly seeking innovative ways to expand their reach and drive growth. Among the multitude of platforms available, TikTok has emerged as a powerhouse for businesses looking to connect with audiences in creative and engaging ways. Leveraging TikTok for business growth isn’t just a trend; it’s a strategic imperative in today’s competitive landscape.

Understanding TikTok’s Influence

TikTok’s meteoric rise to prominence can be attributed to its captivating blend of short-form videos, catchy music, and interactive features. With over a billion active users worldwide, TikTok offers businesses an unparalleled opportunity to showcase their products, services, and brand personality to a diverse and engaged audience.

Crafting Compelling Content

The cornerstone of leveraging TikTok for business growth lies in creating content that resonates with the platform’s predominantly youthful demographic. Whether it’s entertaining skits, informative tutorials, or behind-the-scenes glimpses, businesses must tailor their content to captivate TikTok users as they scroll through their feeds.

To effectively leverage TikTok for business growth, it’s crucial to stay attuned to the latest trends and challenges circulating on the platform. By participating in popular hashtags and challenges, businesses can amplify their reach and tap into the collective creativity of the TikTok community.

Showcasing Brand Identity

TikTok provides businesses with a unique opportunity to humanize their brand and forge meaningful connections with their audience. By showcasing the people behind the brand and sharing authentic stories, businesses can foster trust and loyalty among TikTok users.

From highlighting the production process to featuring customer testimonials, businesses can use TikTok to offer a behind-the-scenes look at their operations and build transparency and authenticity. By infusing humor, creativity, and personality into their content, businesses can stand out in the crowded digital landscape and leave a lasting impression on TikTok users.

Engaging with Your Audience

One of TikTok’s most powerful features is its interactive nature, which allows businesses to engage directly with their audience in real-time. By responding to comments, hosting live Q&A sessions, and soliciting feedback from users, businesses can foster a sense of community and belonging on the platform.

Moreover, TikTok’s duet and stitch features enable users to collaborate with brands and co-create content, fostering a sense of ownership and involvement among the audience. By embracing user-generated content and harnessing the creative potential of the TikTok community, businesses can amplify their reach and drive organic engagement.

Leveraging TikTok Ads for Business Growth

In addition to organic content, TikTok offers a range of advertising options tailored to businesses looking to accelerate their growth on the platform. From in-feed ads to branded hashtags and sponsored challenges, TikTok ads enable businesses to target specific demographics, maximize visibility, and drive conversions.

By leveraging TikTok’s robust analytics tools, businesses can track the performance of their ads in real-time and refine their targeting strategies to optimize ROI. With customizable ad formats and flexible budgeting options, TikTok ads provide businesses with the flexibility and scalability they need to achieve their marketing objectives.

Measuring Success and Iterating Strategies

As with any marketing initiative, measuring success and iterating strategies are crucial components of leveraging TikTok for business growth. By monitoring key performance indicators such as engagement rate, follower growth, and conversion metrics, businesses can gain valuable insights into the effectiveness of their TikTok campaigns and identify areas for improvement.

Through A/B testing, audience segmentation, and performance analysis, businesses can refine their content strategy, optimize their ad campaigns, and stay ahead of the competition in the ever-evolving landscape of social media marketing.

Conclusion

In conclusion, TikTok offers businesses a powerful platform to connect with their audience, drive brand awareness, and fuel business growth in the digital age. By crafting compelling content, showcasing brand identity, engaging with the audience, leveraging TikTok ads, and measuring success, businesses can harness the full potential of the platform and unlock new opportunities for innovation and expansion.

As TikTok continues to evolve and reshape the social media landscape, businesses must adapt and embrace new strategies to stay relevant and competitive. By staying authentic, creative, and customer-centric, businesses can leverage TikTok as a transformative tool for building brand affinity, driving customer loyalty, and achieving sustainable growth in the digital era. Fun media has mastered the art of digital marketing and an understanding of TikTok marketing in general. Let us walk you through the journey of digital marketing and experience business growth.

There is no doubt that Kenya‘s business environment has improved over the years and many investors have set up shop in all major towns across the country. This has further created fresh demand for speedy delivery of goods and packages – a need that has not been properly met by the national postal service.

The few big courier companies that rule the industry on the other hand have not been able to match the efficiency that most clients are looking for.

According to research, clients are looking for courier companies that are small enough to offer personalized services and big enough to provide same day deliveries even at odd hours. Very few of the big companies meet these criteria – and here lies a modest opportunity for you to invest in.

The steps you should take to start a Courier Delivery Business in Kenya

The most important asset you will need is a reliable customer-base and a good reputation.

Gathering a good customer-base should not be a big issue provided you give good value proposition and honest services. It is a simple business to start and operate, and you do not need any training to get off the blocks.

Step 1: Acquire Transportation Machines

You can start with three motorbikes and a small stall (office) in town. A brand new motorbike will cost you less than Ksh.100,000 and a leasing a decent stall will cost you about between Ksh.4,000 and Ksh.15,000 per month depending on the town. Alternatively you can buy a small used car (Toyota vitz, Suzuki alto or Toyota Passo) and one motorbike.

Step 2: Choose a location for your office and register your business

Since this business does not largely depend on walk-in customers, you can look for an office in upper storeys or in places outside the CBD. That might help you avoid paying good-will charges and high rent prices.

Also, take this opportunity to register your business at the Attorney General‘s office or nearest Huduma Centre.

Step 3: Invest in equipment

A bit of preparation will go a long way in ensuring you‘re ready for the market. First you will need to soup up your motorbike (or van) by attaching a small parcel‘s compartment to it. You may also do a bit of branding e.g. labeling the bike, printing out a few fliers, business cards, delivery notes etc.

Step 4: Obtain relevant licensing

Courier services in Kenya are regulated by the Communications Authority of Kenya. For starters, you can apply for the intra-city license that goes for Ksh.30,000. This will enable you to deliver parcels across (and within) all major towns in Kenya.

Those using motorbikes may want to consider going for a ―town operator’s‖ license which also costs Ksh.30,000. Bigger companies can apply for regional license which costs Ksh.50,000. Add  the cost of a single business permit (around Ksh.20,000 per year). Apart from licenses you‘ll also need to think about acquiring liability insurance cover.

Step 5: Start marketing your business

One of the cheapest yet effective methods of getting new clients is prospecting. This involves cold calling and knocking on potential clients‘ doors seeking to build a network. Assure your potential clients that you will provide more personalized services than the big boy companies. Give them your business cards.

Also, liaise with busy retail joints in your area so you can leave a stack of your company‘s fliers for regular customers to pick. A bit of social media marketing such as facebook and twitter can also help you to build links with online sellers.

Step 6: Expand

When it comes to courier business, your company will need to grow as big as possible while still maintaining the handiness of a small entity. Think of investing in a simple website. Think of getting a few branded t-shirts. Hire a few more riders and buy a few more vans. You can as well incorporate the business of running errands to the initial model in order to attract more customers.

Step 7: Focus on wholesale contracts

Having your loyal clients sign contracts with your company is the easiest way to stabilize your market and guarantee your existence even when business is slow. Contract clients are much better than one-off clients – and it‘s therefore wise to give them a price discount to get them to agree to a wholesale contract deal where they‘ll be paying either monthly, bi-annually or annually.

How Much To Invest

In order to succeed, you will need to start really small so that you can build a solid bond with your clients as you go up the rungs. Generally, a budget of Ksh.500,000 can be enough to simply get you off the ground.

But it may not be sufficient to guarantee your of sustenance and for that reason you will need to keep re-injecting your profit so that you can grow the business up to the take-off point. The breakeven period for courier businesses is 24 to 30 months.

How Much To Expect

Your returns will depend on the type of clientele you attract and your pricing formula. Small letters can be priced at Ksh.250 and bigger parcels for Ksh.500. Sensitive documents and delicate cargo can be priced at over Ksh.1,000. Bigger and heavier luggage can attract even more charges.

A small courier service business serving up to 50 clients per day can deliver average sales revenues of Ksh.1,200,000 per month.

Final Word

The future of this kind of business is really bright. Kenya (and Africa) is on the rise. As more and more foreign and local investors set up shop, you have the best opportunity to expand your footprint. And just like wine, the attractiveness of this opportunity gets better and better with time.

Consider your business or idea now, but also think about how the other 47 counties in Kenya and your county’s access to the digital marketing services market. every tool, strategy, stage, and action that an organization should take to adopt a relevant digital marketing trend is covered in this article. Answer the following inquiries:

1. Do you follow the correct trends and methods for digital marketing?
2. Does your firm have a professional website, logo, business cards, etc.?
3. Can clients locate your business online?
4. Does your website generate quality leads and traffic?
5. Has your business set up the utilization of social media channels?
6. Does your business provide a profit or a return on investment?
   To assist us in finding you, select the town that is nearest to you. We’ve left our doors open wide for your arrival.

Choose your town right now, review the resources and possibilities offered, and get to work.

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• Assisting in the formulation of strategies to build a lasting digital connection with consumers
• Planning and monitoring the ongoing company presence on social media
• Launching optimized online advertisements to increase company and brand awareness

Job brief

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements and skills

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Send CV and Cover letter to hr@funmedia.co.ke on or before 3rd August 2022

The EdTech industry has gained a lot of momentum this year when technology was the saving grace that allowed the sector to continue its operations. Thus, we will probably see a faster adoption of technology that will change the way we learn. Here are some of the future trends we can expect. 

Personalization Will Rule 

One of the things that are already changing in the education industry is personalization. Traditional learning methods are collective, with teachers preparing lessons for a group instead of individuals. Before technology, it was the way the sector aimed to reach more students cost-effectively. If they try to give individual attention to each student, they would have needed one teacher per two or three students. 

But that is changing with artificial intelligence and digital learning platforms. Already, some online courses use AI to give a more personalized experience by changing the pace of the lessons according to the student’s learning pace. The algorithm also repeats the concepts the student has problems with. 

An example of this is Querium, an AI-powered virtual tutor that helps students improve their STEM skills. It uses AI algorithms to give a personalized experience to all users. AI can also be used for grading, preparing lessons, and guiding students through different activities. In other words, AI will become the perfect assistant to all the teachers at all levels of educations to give students the individual attention that a teacher can’t. 

Gamification and Edutainment

Gamification is when institutions incorporate the rewarding and level-up aspects of gaming into the learning process. The way students learn doesn’t change; what changes is the way they are rewarded for learning. Teachers can set up goals and every time a student reaches them they win points or go up a level. This method also creates healthy competition between students. 

Similar to when you play a game with your friends, you want to win and have more points or complete all levels first. Gamification encourages students to reach their goals so they can level-up or earn points faster. It is common nowadays on online learning platforms and self-paced courses. 

Edutainment is changing the way students learn by including entertainment resources and a game-based curriculum into the learning process. In other words, students use games to learn new things. For example, I had a math teacher in primary school that used a modified version of baseball to teach us how to multiply. 

With new technologies, the introduction of gamification and edutainment will be smooth. Now, teachers don’t have to be creative to come up with these methods. Learning platforms design and analyze which of these methods are more efficient by collecting data from its students and analyzing it with AI. Overall, it brings a level of interactivity to the classroom that makes it more adaptable to the younger generations. 

Need for New Careers

The world is clearly changing with the fast development of new technologies. Many professions are disappearing and being replaced with machines. Thus, the education industry should adapt to the changes and start teaching the new careers that society needs. Right now, there are many new professions that can’t be learned at universities or colleges. 

Also, the curriculum at lower levels of education—like pre-school, primary, and high school—haven’t included new skills like data literacy, programming languages, or digital security. The curriculum at all levels has to change to adapt to the new needs of society. For example, one of the newest tech careers is blockchain development. This path was born with the surge of blockchain technology in the last decade. 

Most of these professionals are software developers or engineers that have learned on their own by trial and error. It means that the number of blockchain developers is really low and the demand is high. That’s why the sector has to change and start adapting to our new reality by making a complete revolution on curriculums and career paths offered. 

In Summary

Education is still behind compared to the rapid pace of societal change. Although this year has accelerated the adoption of new technologies in the sector, it still has a long way to go. Some of the trends we will see in the future are an increase of personalization with AI, more gamification, and edutainment. Also, we will see a shift in education options at higher levels to adapt to the new technologies that are ruling our society. 

Your career is one of the main roads that dictate the direction of your life. This why the constant evaluation of job satisfaction is always in our minds. We all know one (or more) of those seemingly bright and passionate people who suddenly lose their drive and motivation to work. This sudden loss of enthusiasm probably has to do with a realization that, upon closer inspection, they are not really on their dream career path.

Asking yourself if you are sincerely interested and engaged in work that will lead you to what you desire is the best way to avoid wasting your time. While it is true that it is never too late to change paths, like in most things, the sooner the better. If you are thinking about changing career, here are some things to consider:

Evaluate Your Current Job Satisfaction

Every job has its own challenges, and not every task presented to you is going to bring you endless joy and entertainment, no matter what career path you’re in. However, what makes a difference is whether the completed result of that task gives you satisfaction and a sense of purpose. 

If your current job is filled with activities and tasks that you dread and that have absolutely no redeeming aspects to them, that is already a strong indicator that you might be in the wrong career. Like cosmetics export manager turned nutritionist Audrey Lemargue told Forbes magazine, “Trust your gut feeling and follow your instinct. If it doesn’t feel right, it’s because it isn’t.”

Assess Your Interests 

Another way of figuring out if the career path you’re on is right for you is to simply compare what you’re currently doing with your interests, but also with your strengths; your reflections on these two things will give you a good and realistic perspective for the future. 

If your current career path does not put you in a position to exploit your strengths and interests, this is going to eventually wear you down and eliminate any illusion and passion you might have brought to the table in the first place.

Consider Your Options

Start thinking about alternative job paths, and allow yourself to explore these options with an open mind. Do not rule things out immediately because you do not have the qualifications, contacts, or learnable skills. Anything you set your mind to is possible, and you can build a future in coding or fashion design if that’s what you want and are determined and proactive. 

Art Markman, professor of psychology and marketing at the University of Texas, said to the New York Times that we should think of your job title as merely one component of a complex person. Meaning? You can work your way into a new job as you did with your current one, can’t you? So do not simply settle for what you have because you think that you wouldn’t be able to adapt. Everyone’s teachable, and that is the most important thing to keep in mind when you consider alternatives to your current career: nothing is off-limits, and nobody’s a one-trick pony.

Give Other Things a Try

This will allow you to get up close and personal with other fields of interest, and see if the reality aligns with your ideas of them.  A way of trying things out is to find volunteer activities, freelance gigs, or online courses. This applies to any career path, you just have to be on the lookout and broaden your horizons. This will also help you get into the scene and thus build a network inside it.

Conclusion:  

At the end of the day, it is only you who knows how you feel about your current career, but If the thought of changing paths has crossed your mind, it’s in your best interest to evaluate your situation and make changes if necessary. Work takes up a big chunk of our time, and there’s no sense in settling for things that do not meet the expectations of your life; after all, the possibilities are endless. 

The world of Marketing has undergone a technical revolution. Hence there is a need to invest in a reliable Digital Marketing company that is up to date with Digital Marketing Trends. One of the reliable and efficient Digital Marketing companies in Eldoret is Fun Media. Fun Media is an Online Brand Management firm with expertise in Social Media Marketing, Search Engine Optimization (SEO), Email Marketing, Pay Per Click (PPC), Digital Marketing, Website Design and Development, Brand Management, Media Monitoring, Advertising, Photography, and Videography.

Having embarked on several surveys and research, it’s proof that Fun Media is considered one of the best Digital Marketing Company in Eldoret, due to its efficiency and reliability. One might ask why it’s considered the best? These are some of the factors that make it outstanding in the marketing industry.

Digital Marketing Classes

Fun Media offers Digital Marketing Classes to any individual looking to pursue a career in Digital Marketing as well as implement a digital marketing strategy for organizations, at the Hello College of Marketing. The fee is affordable and you can learn anywhere, anytime. The Hello College of Marketing is known to produce professional Digital Marketers.

Website Design and Development

Fun Media offers affordable domain names and web hosting plan with various offers. It ensures that your website has smooth service uptime, to keep your business running on a daily basis.

Social media Optimization.

Fun media ensures that its clients social media platforms are well Optimized to ensure increased traffic into their website by using several search engine Optimization tools to facilitate this. It also ensures that relevant campaigns are done in their social media platforms as well as Websites to generate leads for their business.

Content Creation.

Fun Media understands that for digital marketing to be successful, their point of difference should be quality content. Hence their team ensures that they create quality content, publish substantive content that will be interesting to their clients target audience, as well as incorporate optimal search terms into the content so that its more likely to show up in organic search engine.

Last but not least their digital team is dedicated to ensure that their clients meet their goals and objective as well as producing high quality output to keep their busines running. Therefore, there is need to invest in Fun Media as your reliable Digital Marketing Company to ensure that you stay on top of your competitors.

                                                   

Hello there. You are probably reading this because you are considering getting digital marketing assistance in Mombasa town or its environs.  Are you a Mombasa resident? Is your business based in Mombasa and you want to settle on a reliable digital marketing agency to trust your business with? Well, look no further. We have your best interests at heart.

Introducing to you Fun Media Digital Marketing Agency. We excel and have prowess in the following key digital Marketing areas.

1. Website Design and Development Services

 Our team of experts design highly responsive, user friendly and SEO ready websites in under 24 hours.  We give domain name solutions too; .co.ke, .com, .ac.ke, .org and more are all available. All our websites are optimized for mobile, have excellent display of contact details and also have clear call to action buttons. Further, we offer website hosting services and our rates are incredibly affordable compared to the others in the market.

• Social Media Marketing Services.

We have helped hundreds of our clients manage their businesses digitally by managing all their social media pages.  From posting both created and curated content on scheduled dates, to replying to comments and messages to helping in leads conversion. We basically give your business a strong social media presence, uphold your company’s social media culture, and market your products while at it.

Our most used social media platforms include Facebook, LinkedIn, Twitter, Instagram, Snapchat, Tiktok, YouTube and Pinterest.

• SEO Services.

Fun Media also offers Search Engine Optimization services. Basically, this is helping business pages to rank on the first page of Google. You know how people casually say that the best place to hide a dead body is on the second page of Google? Haha. Because no one would ever find out about it anyway. Well, statistics show that 93% of searchers never go past the first page of Google when searching for results online.

With this in mind, we help businesses to rank on the much coveted Google’s first page. We make your business discoverable every time customers search for information regarding the type of products and services you offer. In the end, you, our customer is able to drive quality and qualified traffic your way.

• SEM Services.

SEM refers to Search Engine Marketing whereby we help you rank for relevant keywords for as low as $1.

The best thing about fun media is that we also gives you a chance to learn all of these services if you wish to practice them on your business all by yourself.

•  Other Services
• Photography and videography

Should you ever need good business photos to showcase your products, we got you. We capture immaculately good pictures and have the best video displays in town.

• Graphic Design

Fun media also specializes in production of Logos, Calendars, pens, T shirts and posters.

These come in handy for organizations that are keen on elevating their brand in the face of their customers.