In addition to consumers becoming more picky about the goods and services they purchase, firms will need to prepare for the global cost of living problem in 2023. Therefore, in the upcoming year, it will be increasingly crucial for businesses to be honest, consider their messaging, conduct research, and adjust their strategies in digital marketing. Additionally, it means that marketers must be aware of future trends in order to plan ahead and capitalize on any innovations.
In order to help you start 2023 off well, we spoke to industry insiders for our podcast to determine the key trends.
1. MARKETING TRENDS INVOLVING SOCIAL MEDIA AND INFLUENCERS
There will be some extremely fascinating social media trends in 2023. In fact, it’s a facet of marketing that will undergo major change, and businesses must adapt if they are to maintain a presence and make effective use of the platforms.
TikTok keeps developing and dominating.
TikTok has grown to be a significant participant in the field of social media marketing. In 2023, nothing is expected to alter that. The Business of Apps claimed that TikTok made $4.6 billion in 2021, a 142% rise year over year, with 1.8 billion monthly active users expected by the end of 2022.
2. TRENDS IN B2B MARKETING
When compared to B2C marketing, B2B can be perceived as dull or at the very least, less engaging. But it’s not necessary that way. As a B2B company, it’s critical to leverage innovative marketing strategies and the channels and technologies at your disposal to stand out.
More video, more video, more video
As marketers, we are all aware of the effectiveness of a strong video strategy for connecting and informing.
3. TENDANCES IN CONTENT MARKETING
While 78 percent of marketers use a strategic approach to managing content, the Content Marketing Institute found that little over half have a formalized content strategy in place. In today’s content-hungry society, that is a mistake.
Drive relationships with content
As marketers, we are aware that content can offer knowledge and answers at every point in the marketing and sales funnel. However, material is capable of much more.
You should use content in 2023 to create communities and connections. Companies that build and look for relationships will flourish as consumers show increasing interest in the values and ethos of brands.
4. TRENDS IN MARKETING AUTOMATION
Automation solutions provide a mechanism to automate ordinary and repetitive processes at scale when businesses collect more data and need to carry out more tasks to launch efficient marketing campaigns.
In 2023, step up your marketing
In 2023, there will be a lot of advancements and improvements in digital marketing. With Digital Marketing Institute industry-aligned courses in digital marketing, you may expand your knowledge and abilities to improve and advance your profession. Social media marketing, PPC, analytics, email marketing, SEO, and many more topics will be covered in the course. Make a reservation right away!