Understanding how your marketing efforts intersect with your sales efforts to produce revenue is the next step in developing your 2023 marketing strategy.
The purpose of marketing is to educate your target market on their pain areas, build a relationship between your target audience and your brand, and provide smoking hot leads to your sales team.

Most marketers categorize those customers as follows:

Marketing Qualified Leads (MQLs) are those who want to learn more about your product.
Sales Qualified Leads (SQLs) are persons who are extremely interested in your product as a possible solution to their problem.
Customers are those who pay for your product.
Referrers are people who adore your product and will go out of their way to recommend it to others.Referrers are people who adore your solution and will go out of their way to recommend it to friends who have similar needs.
In firms with a long sales cycle (3+ months), MQLs, SQLs, sales, and sales funnels are most typically used terms.

This approach can still be used by businesses with a shorter sales cycle and lower average order values. Businesses with lower average order values, on the other hand, must focus on how to automate as much of this funnel as possible in order to keep it sustainable in the long run.

For example, our friends at Brevit may define email subscribers as MQLs and SQLs as people who add products to the Brevit website’s shopping basket.
determining the hourly cost of marketing activities

Examine time tracking for your marketing team as a starting point. If you don’t have this information, you can estimate how much hours your marketing staff spent working this year.
Creating your marketing objectives
Determine 1-2 key performance indicators (KPIs) that can be utilized to assess each marketing goal. Examine last year’s data to determine the number of metrics that each channel brought.

Based on the expenses allotted to each channel, you can now calculate the actual cost per goal completion as well as the anticipated value per goal completion for each advertising channel.
Suggestions for Your Marketing Efforts in 2023

1. If you want to get customers, concentrate on PPC and SEO.
2. If you want to improve your brand, invest in social media.
3. If you want to get mindshare, invest in brand awareness.
4. Growth hacking has its place, but marketing plans are more than that.