Digital Marketing Executive responsibilities include

  • Assisting in the formulation of strategies to build a lasting digital connection with consumers
  • Planning and monitoring the ongoing company presence on social media
  • Launching optimized online advertisements to increase company and brand awareness

Job brief

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.


  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Requirements and skills

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills

Send CV and Cover letter to on or before 3rd August 2022

15 Reasons Why SEO Is Essential for Your Business

SEO is a must for brands since it is the most practical and economical way to understand and connect with consumers at crucial times.

The demand for SEO reached an all-time high this year. Even the most traditional businesses knew they needed to speed up the transition to digital as consumers began to migrate in droves to online shopping.

The most practical and economical technique to comprehend and connect with customers at crucial times is through SEO.

Many companies and brands are aware of the importance of SEO for their online presence and the advantages that come with having SEO work done for them.

There is no doubt that SEO will increase a website’s general searchability and visibility, but what additional real benefits does it provide?


Why is SEO becoming more and more significant?

These 15 arguments ought to make it clear why businesses need SEO to advance their brands, regardless of the sector or size of the company.

1. The main source of website traffic is typically organic search

The success of most organizations’ websites is greatly influenced by organic search, which is also essential to the user conversion or engagement process and to the buyer funnel.

Marketers are aware that Google controls a much higher share of the search industry than rivals Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and a plethora of other companies.

That’s not to suggest that some search engines don’t help a brand become more visible; they do. Simply said, Google controls a sizable chunk of the global search industry.

Nevertheless, it is a definite leader, and as such, its rules must be adhered to.

However, marketers also value the market share that is still held by other engines. This is particularly true for brands in specialized industries, where voice, visual, and vertical search engines are crucial.

With more than 1 billion users worldwide, Google, the most popular website in the world (and notably in the United States), also happens to be the most widely used email provider.

Over 2 billion people access YouTube monthly, making it the second-largest search engine.

We are aware that the vast majority of people who have access to the internet often search for information on Google.

A brand will always benefit from being widely visible as a reliable resource by Google and other search engines. Brands get there through high-quality SEO and a top-notch website.

2. SEO Increases Credibility and Trust

Any skilled SEO wants to lay a solid basis for a stunning website with a simple, effective user experience that can be readily found in search thanks to the credibility and trust of the business and its online properties.

Establishing authority with reference to search engines like Google involves many factors.

In addition to the aforementioned elements, authority develops gradually as a result of things like:

  • Natural connections.
  • Positive user conduct
  • Signals for machine learning.
  • Enhanced on-page components and content

The majority, if not all, other digital optimizations will not help a brand as much as building that authority will.

The issue is that, just like in real life, it takes time to establish reputation and confidence. Over time, authority is acquired and developed.

To get successful results, it’s imperative to adhere to Google’s E-A-T standards.

Offering a worthwhile, high-quality product or service that encourages customers to trust a brand is essential to building a company’s reputation as an authority. This process requires time, patience, and dedication.

3. SEO is the Best Method for Understanding Consumer Voice

SEO reveals what consumers want and need, from identifying macro market movements to pinpointing consumer intent.

Speaking or writing, SEO data and formats provide us with crystal-clear signals of user intent and behavior.

It does it in a variety of ways:

data from a search.

SERP evaluation.

Data from analytics and AI insights.

4. Improved User Experience Is Associated with Good SEO

Every marketer now places the user experience first in their priorities. Everyone aspires to have the highest visibility and better organic rankings. Few understand, though, that achieving the best user experience is essential to getting there.

A good user experience has evolved into a crucial component of a website’s success since Google has learned how to interpret it.

Marketers across all sectors will need to abide by Google’s Page Experience Update as part of their ongoing commitment to the consumer experience.

Customers are aware of what they desire. Problem will arise if they are unable to locate it. Performance will also decline.

How Google has evolved into a more comprehensive search engine that provides the sought-after information immediately on the SERPs is a prime illustration of how to create a positive user experience (search engine results pages).

The goal is to provide users with the information they need with the fewest number of clicks, promptly, and simply.

A good user experience is incorporated into quality SEO, which uses it to a brand’s advantage.

5. Increased Engagement, Traffic, and Conversions Due to Local SEO

Local search is now crucial to the success of small and medium-sized enterprises due to the development and dominance of mobile traffic.

Local SEO strives to optimize your online presence for a particular area, making it easier for consumers to locate you and move closer to a transaction.

In order to provide a workable platform for a brand’s messaging on a local level, local optimizations concentrate on certain neighborhoods, towns, cities, regions, and even states.

SEO experts accomplish this through optimizing the brand’s website, its content, local citations and backlinks, and local listings pertinent to the area and industry a brand operates in.

Local SEO experts should start by optimizing a brand’s social network accounts, Knowledge Graph panel, and Google My Business listing.

Depending on the sector, there should also be a focus on user evaluations on Google as well as other review sites like Yelp, Home Advisor, and Angie’s List (among others).

6. The Buying Cycle is Affected by SEO

Real-time research is becoming increasingly important and is becoming a crucial component of SEO.

It will be a game-changer to use SEO strategies to spread the word about your promotions, innovative goods and services, and the value and dependability of what you have to offer clients.

When done properly, it will surely have a favorable effect on the buying cycle as well.

For a meaningful connection to be created, brands need to be present where people are looking for them. Local SEO increases that visibility and makes it easier for potential customers to find the solutions and the companies that are offering those solutions.

7. SEO is Always Getting Better and Best Practices Are Updated

It’s wonderful to use SEO strategies throughout all of a brand’s digital properties, including its website. However, if the project is short-lived (due to budgetary limitations, etc.) and the site isn’t regularly reviewed over time, it will eventually reach a point where additional obstacles will prevent further advancement.

To stay ahead of the competition and, ideally, on Page 1, it is necessary to constantly watch for changes given the way the search landscape evolves (essentially at Google’s discretion).

Being proactive and keeping an eye out for important algorithm updates will always be advantageous for brands.

We are aware that Google updates its algorithm by thousands every year. It may be challenging to catch up if you fall too far behind.

8. Understanding SEO Aids in Web Environment Understanding

It can be difficult to keep up with changes as they happen in the constantly evolving environment of the World Wide Web.

But keeping up with SEO requires being aware of the significant changes that are occurring in search.

For those brands, it is always advantageous to be aware of the online environment, particularly the strategies employed by local competitors and businesses with similar products or services.

9. SEO is Relatively Inexpensive and Highly Profitable

Yes, it is expensive. The best things, however, always do, right?

In the big scheme of things, SEO is relatively affordable, and the benefits to a brand’s bottom line are likely to be significant.

This is a genuine business investment; it is not a marketing expense.

Excellent SEO execution will continue to be effective for years to come. And like most things in life, the more focus (and investment) it receives, the better it will be.

10. PR and SEO

Your brand’s long-term equity can be increased via SEO. An improved placement and ranking raise the profile of your brand.

With a strong SEO and PR strategy, your brand will be visible when people search for news and related topics.

A positive user experience on your website increases the likelihood that people will hear your messages and buy your goods or services.

Integrating SEO with content and PR helps with brand reach and awareness in addition to other outcomes because SEO is no longer a segregated channel.

11. Long-term planning is included.

Within the first year of taking action, SEO may (and should) make a significant difference, and many of those activities will have an influence that lasts for longer than a year.

Yes, it’s best to closely monitor trends and changes as the market develops.

However, even a site that hasn’t implemented a ton of intensive SEO advice would benefit from using fundamental SEO best practices on an honest website with a respectable user experience.

And the longer and better a website can compete in its market, the more time, money, and effort should be put into SEO.

12. It Can Be Measured

SEO may be quantified.

Even if SEO doesn’t provide an easy-to-calculate return on investment as paid search does, with the right tracking and analytics, you can measure practically anything.

Since there is no concrete method to understand the correlation between these actions, trying to connect the dots on the back end is a major challenge.

Nevertheless, it is important to comprehend how certain behaviors are intended to impact performance and development—and hopefully they do.

Connecting the dots shouldn’t be a problem because any effective SEO will focus on those improvements.

In terms of digital performance, brands also want to understand where they have been, where they are now, and where they are headed, particularly for SEO when they have someone or something being paid to work on their behalf.

There is also no better approach to demonstrate the effectiveness of SEO. However, we all understand that data is always accurate.

13. SEO Uncovers New Opportunities

A high-quality SEO campaign will always find a way to unearth and take advantage of fresh chances for companies to not just be seen but also shine.

A SEO staff must become completely immersed in the brand in order to provide great SEO to clients. Being a stakeholder is the only way to genuinely sell a brand with the love and understanding that its stakeholders have for it.

A brand will have more opportunity to succeed the more well-known it is. The same is true for SEO.

Today, there are many different ways that SEO may provide new opportunities, from providing content, digital, and social opportunities to assisting with sales, product, and customer service initiatives.

14. With zero-click results, if you’re not on page one, you’re not winning the click.

As Google’s zero-click SERP places the solution right at the top of search results, SEO is evolving into a zero-sum battle.

The user’s search criteria are met without requiring them to click on any actual search result links.

It’s common knowledge in the SEO industry that if your website isn’t on Page 1, you’re probably not dominating organic search.

According to a recent study, the top three organic search result positions receive more than 50% of all click-throughs, compared to up to 30% of results on Pages 1 and 2.

What does this imply?

Three items:

  • Zero-click outcomes triumph.
  • You should be on Page 1 if you aren’t already.
  • The number of times that a user writes a search query and is unable to find the exact results is still too high.

15. SEO Will Always Be Around

Brands will constantly search for the most economical way to deliver goods and services to customers who desire them online.

While SEO tactics and roles may vary, new opportunities are continuously emerging through various entry points, like voice, applications, wearables, and the Internet of Things (IoT).

The market value of next-generation search engines driven by deep neural networks and machine learning is expected to skyrocket, rising from $14.9 billion in 2019 to $55.7 billion in 2025, according to Comserve.Inc.

There will always be new organic search chances.


Over the past few years, SEO’s function has considerably increased.

When consumers are in need, SEO is very helpful, and brands and their marketing efforts will profit from establishing strong, high-quality SEO on their websites and other digital domains.

While SEO has its hurdles, the opportunities it creates are crucial to a brand’s present and future web presence and help future-proof success for any type of business.

Are social media management services beneficial to my company?

Whether you’re a B2B or B2C company, social media marketing and advertising can help you reach your objectives, from raising brand awareness to increasing seasonal sales. The question is whether you should hire someone to maintain your social media accounts.

Fun media’s social media services can assist you in the following ways:

  • Create (and put into action) a social media marketing strategy.
  • Get opinions and suggestions from seasoned social media marketers.
  • Concentrate on your company’s most important metrics, such as capturing more LinkedIn leads.
  • Create, compose, and arrange a social media calendar.
  • Respond to social media comments, messages, and other communications.
  • From marketing initiatives to ad campaigns, track social media performance.
  • Increase your time available for internal projects, tasks, or priorities.

So, if you’re considering investing in social media management services, consider the following advantages:

  • Your approach will be managed, implemented, and measured by a social media professional.
  • You’ll receive regular, easy-to-understand reports that make it simple to demonstrate your influence.
  • You’ll have more time to focus on other important activities and duties.
  • You’ll get a strategy that focuses on your individual objectives rather than the standard social media objectives

If you’re interested in learning more about our social media services, keep reading. You may also check out our consult us for queries concerning social media management by businesses.

What are the features of Fun Media’s social media services?

Our social media services, as a full-service digital marketing agency, provide everything your company needs to flourish on social media. Among the social media management services, we provide are:

  • Original posts on social media
  • Personalized images
  • Design of the cover and profile photos
  • Setup and improvement of social media networks
  • Account audit on social media Brand reputation analysis
  • Post-ad handling has been improved.
  • Detailed competitor research
  • Social media strategy based on data
  • Account manager for social media accounts
  • Daily monitoring of social media
  • Consultations per month
  • Monthly transparent reports
  • Technology for advanced marketing
  • Social media services are optional.

Your business will benefit from a comprehensive (and competitive) social media marketing strategy, which includes everything from original posts to bespoke visuals to ad campaigns. Are you interested in learning more about what our social media management services can achieve for your company? For emergency assistance, please contact us online.

Where can I use social media to promote my company?

Your company can use our social media services to run a campaign on the following platforms:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn

Because of their current popularity among customers, we concentrate in these five platforms. While other social media networks, such as Snapchat, are available, we find that Facebook, Twitter, Instagram, Pinterest, and LinkedIn provide the most value to our clients.

However, to select the ideal platforms for your approach, our experienced social media specialists investigate your sector, audience, and goals.

A dentist’s social media strategy, for example, might focus on Facebook and Instagram, whereas a hiring firm’s plan might focus on LinkedIn and Twitter.

We personalize our ideas to your specific business and market.

Our method: How do the social media management services provided by Fun Media work?

If you’re curious about what it’s like to work with an award-winning social media management agency like Fun Media, this section will give you a taste of what it’s like. You can trust Fun Media to provide exceptional service with a client retention rate of 91%.

There are four steps to our social media management process:

  • Meet your account manager for social media.
  • Get a comprehensive study of your social media presence.
  • Get a data-driven, personalized strategy.
  • Real, observable outcomes

This is what to expect at each stage of the social media management process.

When you use Fun Media for social media services, you get a personal social media account manager. From the content of your posts to the style of your photographs, this social media expert oversees and maintains every part of your social media strategy.

They’ll also oversee your social media strategy, conducting research on your company’s internet reputation, competitors, and previous social media performance. Our tailored initiatives have earned more than $3 billion in revenue for clients in the last five years thanks to their hands-on approach.

However, our professional account managers go beyond knowing about your company and rivals. They are also concerned about you and your team. They know your identity, communication preferences, and more, unlike account managers at other agencies.

This technique has a significant impact on your client experience. You have the impression that you can contact your social media expert with any questions. You’re also at ease asking questions about your strategy, no matter how complex or fundamental they may appear.

Get a comprehensive study of your social media presence.

After meeting with your team in person or over the phone, your dedicated social media account manager moves on to the next phase in launching your social media campaign. During this stage, they undertake extensive research on your rivals, history, and other factors.

Your social media specialist can use this research as a reference. It gives them significant insight into what your company’s strategy must accomplish in order to succeed. It also identifies any unusual challenges or opportunities.

Your professional social media account manager informs your entire staff of their discoveries. They may, for example, highlight the success of a competitor’s social media approach. They could also highlight your brand’s overwhelmingly excellent web reputation.

All of this information serves as a foundation for your account manager and business’s social media plan services.

Get a data-driven, personalized strategy.

Your professional social media account manager will then start working on your personalized social media marketing strategy. They design a short- and long-term strategy that corresponds with your goals based on their research and feedback from your staff.

Additionally, your specialized social media consultant consults industry-specific data from previous social media efforts. This data, which is only available through Fun Media, has billions of data points. It also gives your company an unrivaled advantage when it comes to social media marketing.

Because many other social media management companies lack a marketing platform like Digital Marketing Kenya, this is the case. They also lack the years of data that Fun Media possesses, as our history spans over 25 years.

This fact makes our social media services second to none in terms of results for many firms.

Your social media professional will present your approach to your team once it has been developed. You are encouraged to offer suggestions and ask questions. We want to make sure that everyone knows your campaign and the decisions that went into it as an extension of your marketing team.

Real, observable outcomes

Your personal social media specialist can begin generating your monthly deliverables, such as bespoke posts, photos, and advertising, once your team accepts your strategy. Your team will need to evaluate and approve these deliverables every month, which is straightforward and quick with our toolkit.

Your social media account manager can track the performance of your posts, advertising, and more when your strategy goes live. If you have any questions, you may expect a response from your account manager within 48 hours.

Your firm should see substantial changes in your day-to-day operations during the first and subsequent months of your social media strategy. You can see more orders as a result of social media, or more comments or queries about your firm, products, or events on your social media accounts.

This is the purpose of Fun Media’s social media optimization services.

We wish to make a meaningful difference in your company. This type of transformation can aid your organization in achieving difficult, long-term objectives such as expanding into new markets, recruiting more employees, or launching new goods or services.

While this type of change may appear unattainable, it is possible with our social media marketing services. We’ve helped our clients generate billions of dollars in revenue, millions of leads, and more with our digital marketing services.

Fun Media can help your firm achieve actual success as well.

You may develop and sustain a campaign that meets your marketing objectives with a tailored, data-driven approach and an experienced social media specialist. Plus, to ensure your success, your dedicated professional will continue to optimize and improve your plan.

Contact us today to see why businesses prefer our social media marketing services.

In-depth: Features of social media services

Learn more about our social media service deliverables and how they can help you increase brand visibility, online followers, and sales.

Original posts on social media

With distinctive and on-brand content developed for your business, you may gain new followers or engage current ones. Every month, your personal social media specialist publishes 15 to 75 posts for your social media accounts (depending on your subscription). Your team must approve all posts before they go live.

Personalized images

With personalized photos for your social media postings, you can capture the attention of visitors on Instagram, LinkedIn, Pinterest, and more. Your personal social media professional creates six to fourteen photos in collaboration with our award-winning design team to optimize the effect of your social media posts.

Design of the cover and profile photos

With a personalized cover photo and profile photo design, you may increase brand exposure and generate favorable trust signals. If you already have a professional, on-brand cover and profile photo for your social media accounts, your dedicated social media specialist will optimize these photographs for social media.

Setup and improvement of social media networks

With customized social media accounts, you can start your social media marketing campaign. Your specialized social media specialist will design and set up a social media account for your company if it is new to social media. This account will be completely owned by your firm.

Auditing your social media accounts

With a full social media account audit from your professional social media account manager, you can create an innovative social media strategy for your company. They’ll look into your previous posts, comments, user engagement, and more to come up with a unique and competitive approach for your company.

Brand reputation research

Brand reputation research by your personal social media specialist will reveal the value and repute of your brand online. They’ll look for bad comments or postings about your firm on social media and make ideas on how to build a trustworthy reputation.

Ad management for boosted posts

With up to six promoted posts, you can do more with social media. Following audience research and discussions with your team about your company’s goals, your social media professional creates your personalized ad campaign. Try our social media advertising services for a more aggressive ad campaign.

Detailed competitor research

With a complete competition study conducted by your personal social media professional, you’ll gain unparalleled insight into your competitors’ online performance. We can discover competition flaws and possibilities for your business using our research, allowing you to create the most effective campaign imaginable.

Social media strategy based on data

For your social media marketing campaign, you’ll get a personalized, data-driven approach. Your dedicated social media specialist can develop a strategy that meets your objectives using advanced marketing technology such as artificial intelligence and machine learning tools.

Account manager for social media accounts

When you work with Fun Media on your social media strategy, you’ll have access to a dedicated social media account manager. They can assist your company make the most of its marketing and advertising plan on numerous social media networks thanks to their skills and specializations.

Daily monitoring of social media

With daily monitoring by your dedicated social media specialist, you can trust your social media strategy to perform. Your social media expert will check in on your accounts on a daily basis, evaluating the performance and interactions on the content they created for your company.

Consultations per month

Every month, meet with your personal social media consultant to discuss the results of your campaign. During your meeting, your social media account manager will discuss possible campaign tweaks or upgrades to help you get the most out of your approach.

Monthly transparent reports

Fun Media also provides a monthly report on the effectiveness of your social media campaign. Your personal social media professional will analyze this report with you during your monthly consultation and make it available for your team to access afterward. Our reports are all completely transparent.

Technology for advanced marketing

Digital Marketing Kenya gives you access to some of the most modern marketing software in the industry. Your social media specialist may create a data-driven campaign based on industry-specific data using Digital Marketing Kenya, which includes machine learning and artificial intelligence technologies.

Social media services are optional.

With an active social media strategy, you might gain access to extra social media services such as contests. Enterprises that target up to two social media platforms, such as businesses active on five social media networks, can hold one contest every year.

Are you looking for social media management services? contact us now!

Why should you work with a Social Media Management Firm?

You have lots of compelling reasons to join with a social media management firm if you’re exploring social media marketing services and agencies. They provide your company and team a slew of benefits that can make or break your campaign.

Find out why firms hire a social media service provider here:

  • Obtain industry-leading knowledge
  • Boost internal resources
  • Use cutting-edge marketing software.
  • Better time management

Increase the return on social media marketing

Social Media Marketing

1. Obtain industry-leading knowledge

Your firm has immediate access to some of the most brilliant people in the industry when you choose an experienced supplier of social media management services. Fun Media, for example, has a dedicated team of social media experts.

Furthermore, we have separate design, copywriting, and programming teams, allowing us to supply your company with whatever it requires. We can produce everything you need to thrive in-house, from must-like posts to breathtaking graphics.

Internally overseeing your social media management, on the other hand, has a learning curve. You must understand the ins and outs of various social media networks. You must also conduct study into the best practices, tactics, and strategies for diverse networks.

This can lead to a lengthy trial-and-error process, which can put company decision-makers to the test. If your team fails to provide results quickly, your company’s leaders may remove their support (and your budget) for social media marketing and advertising.

Putting that money into a professionally run campaign, on the other hand, can help your team quickly demonstrate the worth of social media. Even better, you can get started driving outcomes sooner, which saves money.

2. Make the most of internal resources

You want to make the most of your budget while marketing or advertising your company. Fun Media, a reputable and well-known provider of social media management services, can assist your organization in achieving a significant return on investment (ROI) from social media.

Developing, launching, and maintaining a social media strategy in-house is a time- and cost-intensive process for your team. Not only must you devote time to monitoring the performance of your plan, but you must also devote time to planning the content for the following month.

A sensible (and simple) answer is to work with a seasoned provider of social media services.

You not only get a custom approach from a partner like Fun Media but you also avoid the trouble of producing, launching, and optimizing it. This relieves your team of the burden of devoting time and money to developing a comprehensive strategy in-house.

3. Use cutting-edge marketing software

Marketing automation software is a substantial investment for organizations outside of the marketing industry. It’s nearly a need for firms who wish to succeed in internet marketing in today’s digital marketplace.

As a result, many businesses are partnering with full-service digital marketing agencies that specialize in social media marketing. Clients of Fun Media, for example, have full access to Digital Marketing Kenya, our patented platform for tracking online performance and informing online campaigns.

Any company would have to invest a significant amount of money on this technology. For example, Fun Media has invested more than $2 million in technological research and development, such as Digital Marketing Kenya.

When you work with Fun Media, however, you get immediate access to this cutting-edge technology.

4. Time management

Businesses with in-house social media strategies frequently have a dedicated team member for the job. Most internal marketing teams, however, invest their resources on agencies because that is neither possible or a sensible use of company assets for many firms.

You can have access to a social media optimization business that specializes in not only social media marketing but also marketing on specific social media platforms like Facebook, LinkedIn, and Twitter. You also delegate a number of time-consuming chores to someone else, allowing you to concentrate on the responsibilities at hand.

5. Increase the return on your social media marketing

When a firm engages in social media marketing, it expects a return on its investment, which could range from higher brand awareness to increased revenue. You want to meet their expectations, which is challenging when you have little expertise with social media marketing.

A skilled social media services provider can assist you with this.

They have the knowledge, tools, and strategy to deliver a high-quality campaign that meets your company’s objectives. They also don’t take up a lot of time from your staff, allowing you to be productive.

Focus on social media management services that stress their clients’ outcomes and successes if you’re serious about teaming with one. You want a company that gauges its success by your success, like Fun Media.

Browse our portfolio and testimonials to learn more about how we deliver a ROI for our clients.

What factors influence the price of social media marketing?

Do you want to know how much social media marketing services cost?

The following elements influence social media pricing:

  • Areas of Strategy
  • Networks and quantity of networks on social media
  • Experience with advertising agencies and more
  • Explore our social media price research for additional information on social media service fees.

5 reasons to hire a professional social media marketing firm

The importance of social media is recognized by many marketing departments. However, convincing company decision-makers to invest in a social media marketing and advertising strategy is difficult. That’s why we’ve put up a list of the top five reasons to put money into social media.

1. Meet users where they want to be.

Every day, 3.48 billion people utilize social media. Facebook alone has over one billion daily users, indicating the importance (and influence) of social media in people’s daily lives. You’re missing out on a vital avenue for communicating with your target market if you’re not on social media.

2. Increase brand recognition

Social media is a great way to raise brand recognition, which is an important component of the purchase process. You can build a relationship with new and existing followers through ads and organic postings, which may lead to them purchasing your product or service.

3. Keep your customers happy.

More than half of social media users in Kenya are loyal to the brands they follow. This statistic is crucial because it demonstrates the importance of having a social media presence for businesses. You may not only communicate with customers on social media, but you can also increase their devotion to your brand.

4. Encourage customers to buy again.

Your firm can also use social media to encourage customers to buy from you again. New product announcements, limited-time promotions, and other posts can encourage people to buy from your company and even discuss your product or services with their friends and family on the network.

5. Generate high-quality leads

B2B enterprises can also benefit from social networking. In fact, more than 40% of B2B marketers have gained clients using Facebook, demonstrating the social media networks’ adaptability. However, many B2B companies miss the potential of social media, allowing you to capitalize on it.

Responsibilities of social media marketers and their impact

Because social media marketing is a relatively new method of internet promotion, there are many unanswered questions. People who see a social media marketer at work — or see a social media marketing agency’s invoice — are always curious about what goes into such a specialized marketing profession.

That’s understandable. After all, you want to know more about something new at your workplace, right?

So, what exactly do social media marketers do all day? If you’ve ever asked yourself that question, you’re not alone – and the answer is yes.

You can view the video below and then read on to learn about the many responsibilities and tasks that a social media marketer is responsible for.

social media marketing

Step 1: decide which social media platforms to use.

Not every social media platform is appropriate for every situation. Facebook is good for community development, Twitter is good for content promotion, Pinterest is fantastic for visual content, and so on. Other social media networks have their own set of caveats, but the idea is that a competent social media marketer will understand the differences between them all and employ the one that best suits their needs at the time.

If you sell suits, for example, a social media marketer will use multiple formats for different types of material, such as:

Facebook discount codes

Twitter promotional photos

Instagram-worthy candids

While this isn’t a perfect model for all businesses, it’s a solid starting point. And a social media marketer requires a lot of background knowledge to make those selections.

Step 2: Determine your target market.

To succeed as a social media marketer, they must first build an audience. They must seek out individuals with comparable interests to your company. So, using the same formal wear example as previously, a social media marketer needs to discover all of the people on any given social network who are likely to buy your company’s suits.

They can do this by seeking for the most reputable source of market knowledge by looking at certain groups, hashtags, or even your competitors. They will be able to promote material more successfully once they have done so. This is very crucial for the following step.

Step 3: Obtain followers

A social media marketer must demonstrate that your brand identifies with your target audience in order to gain followers. They must promote the appropriate information at the appropriate moment to appear in users’ feeds, as well as ensure that people are aware of your company’s existence.

They can do this by talking to influential people in your business to generate retweets or @-mentions, increasing brand exposure. In this way, a social media manager is also a public relations specialist who communicates with external sources to help your brand gain more attention.

Step 4: Engage your audience

A social media manager must engage with followers once they get them. This includes speaking with them directly, addressing their inquiries, and even dealing with their complaints. A social media marketer is in charge of dealing with bad feedback and ensuring that it doesn’t turn into a disaster by soothing or defusing situations wherever possible.

The social media marketer serves as the first line of defense between your organization and the public in this regard. They must encourage and reassure happy consumers while also containing and resolving problematic clients. It’s a difficult balancing act, but one that a skilled social media marketer can master.

Step 5: Increase site visitors

To make all of these social media followers count, a marketer must direct them to your website. This includes blogs, images, videos, promotions, discounts, bargains, and other eye-catching content that will persuade consumers to click through.

This is one of a few marketing tasks that social media marketers are responsible for on a regular basis. They want to drive traffic to your site, so they use clever postings and promotional materials to get your followers to visit. And once they get on your site, your content has the potential to convert them into customers.

Step 6: Monitor outcomes

A smart social media marketer will track the results of their techniques throughout the entire process to ensure that everything is running smoothly. If it isn’t, they can use the data to determine what needs to be changed in the future.

Every social media marketing strategy your organization launches should include tracking. The main reason is that it allows them to get their next job.

Step 7: Enhance their strategy

Your social media marketer now has a better understanding of what to modify for future plans to use other social networks, identify your target market, gain more followers, engage those followers, and increase site traffic, thanks to the data they’ve gathered. Essentially, this aspect of

a social media marketer’s job guarantees that the next strategy is carried out successfully. Then there’s the one after that. Then there’s the one after that.

As a result, your company’s performance, traffic, and even customer conversions will improve.

One of the greatest social media marketers in the industry is Fun Media.

Fun Media is an expert in social media marketing, and our team of committed marketers stays on top of all the newest trends and best practices to ensure that your business gets the best results possible. We work hard on social media to generate a loyal following, establish brand identification, and convince consumers to buy in order to increase your revenue. And once we get started, you’ll be able to reap the benefits of social media marketing right away!

Are you prepared to expand your brand and business? Contact us today to start planning your social media strategy!

Email Marketing Management Services at the Executive Level

We’ll handle your email marketing for you at Fun Media. We’ll take care of your campaigns and make sure your email content is top-notch so that users come to your site and buy your items and services. Content production and personalization are included in our email marketing management services, and we’ll assist you in selecting the campaign package that best suits your company’s needs and objectives.

Fun Media custom email marketing campaigns

Email marketing is one of the most effective web marketing tactics for increasing brand awareness, reminding people about your company, and keeping customers coming back for more. You must create a robust campaign that guarantees your subscribers receive the right information at the right time to get the most out of your email marketing approach.

We offer a variety of email marketing management services at Fun Media to help your business flourish by getting you into the mailbox of your target audience. Are you prepared to begin improving your email marketing campaign? Contact us online to speak with a knowledgeable strategist about not just enhancing your company’s email marketing but also increasing revenue from your campaign.

Fun Media does everything right, from customer service to product integrity, and the investment is well worth it; the amount of phone and email traffic we’ve been getting from potential customers, particularly those who “found us via web search,” has skyrocketed thanks to them, and that’s truly invaluable!”

Email Marketing Management Services by Fun Media

You’ll get a campaign and target plan, as well as creative theme creation, with every unique email strategy. In addition, we provide email design revisions, email coding, website sign-up installation, and A/B testing. A/B testing is essential for determining which subject lines result in the best open rate among recipients and for improving your campaign.

In addition, we’ll test your emails on 24 different email clients, disseminate them, and reduce your database list. It’s critical to test your emails so you can keep track of things like whether or not a user opens the email based on the subject line, how users interact with your emails, and so on.

In addition, we provide a semi-managed email marketing service. This is ideal for organizations who currently have their email content in place but need some assistance with analytics and enhancing subject lines, buttons, and other elements.

Fun Media Email Marketing Services

7 reasons why email marketing is beneficial to your company

When you use Fun Media’s email marketing services, you’re utilizing one of the most powerful and successful digital marketing channels available. You may have heard that email marketing is losing traction or that it isn’t as effective as other forms of digital marketing. But nothing could be further from the truth.

One of the most cost-effective and beneficial digital marketing tactics accessible is email marketing. It allows you to engage with your audience, remind them of upcoming events, and promote special deals, among other things.

  1. A lot of people check their email.

Indeed, 89% of Kenyans check their email at least once a day. That implies that if you use email marketing to reach out to your audience, you’ll be meeting them where they already are – in their inboxes. It’s plain sense to send messages to your target audience that they’ll see, and their inbox is a great place to do it.

  • Inspire your followers to shop at your store.

You may also use email to encourage people to come to your store and make a purchase. You can encourage your subscribers to visit your physical store by informing them about in-store events and offers. This will not only allow you to communicate with your consumers face-to-face, but it will also allow them to see your products in person and possibly make a purchase.

  •  Encourage visitors to your website from your subscribers.

You can still utilize emails to attract people to visit your website if you don’t have a physical location. You’ll get more website traffic from your email campaign if you make it easy for subscribers to travel from the email to your website with buttons and links throughout the email. Website traffic is vital since the more people who visit your site, the more brand awareness you’ll have and the more conversions you’ll have.

  •  Personalize your emails to appeal to your subscribers.

Email is also a wonderful way to demonstrate your subscribers that you value their input. How do you go about doing that?  Personalization. Target personalization, according to 74 percent of marketers, boosts customer engagement. This makes sense, because personalization appeals to the subscriber’s personal interests based on previous purchases, sites visited, and other factors.

Instead of making it appear like a generic, mass email, you might start by utilizing the subscriber’s name when personalizing an email. When a user sees their name in an email, they know it was written only for them.

Personalize the subject line, which has been shown to boost the likelihood of people opening the email by 26%. You may even tailor the email content to each individual recipient depending on what they’ve looked for on your site, what they’ve added to their cart, and previous transactions. You might recommend related products, remind them about an item they left in their cart, or inform them that the item is still available.

  •  Email marketing offers the highest return on investment (ROI) of any digital technique.

ROI stands for return on investment, and it essentially shows you how much profit you generate for every dollar you spend on advertising, marketing, materials, or any other business expense. Email marketing has a 4400 percent return on investment, which implies that for every $1 you spend on an email marketing campaign, you’ll generate $44 in profit. With such a high return on investment, there’s no reason you shouldn’t implement an email marketing campaign for your company.

  • Emails have a high click-through rate.

An increased website click is one of the aims of every digital marketing campaign. You want to do everything you can to attract people to visit your website, whether it’s through a Facebook post, a button on your website, or a Yelp link. When compared to tweets, emails have a six-fold higher click-through rate.

  • Conversions are aided by email marketing.

Email marketing is one of the most effective digital strategies for driving conversions. Email marketing, in fact, generates more conversions than any other channel, including search engine marketing and social media marketing. Conversions are what make your business money at the end of the day, and they’re one of the indicators that may help you figure out how healthy and well-run your company is. Your firm won’t be able to stay viable without conversions, and email marketing is a terrific approach to enhance your sales numbers.

Why should I outsource my email marketing management to an agency?

There are a few factors to think about when selecting whether or not to engage an email marketing management service.

Is there anyone on your staff who is familiar with email marketing?

When deciding whether or not to retain your email marketing in-house, one of the most crucial factors to consider is whether or not anyone on your team has prior email marketing experience.

It’s critical to have an expert working on your campaign to ensure that it’s as beneficial and effective as possible – there’s a lot that goes into email marketing, from automation to content to personalization. You won’t get the same outcomes if you hire just anyone for the task as you would with an agency.

If you don’t have someone on your team and wish to recruit a freelancer in-house, you can end up wasting a lot of money. You’ll have to give them a wage and provide them with all of the materials they’ll need to build the greatest possible email marketing campaign for your company.

Consider this before deciding to do your own email marketing.

Many small business entrepreneurs handle everything themselves, including bookkeeping, payroll, and content development. However, if you want to perform your email marketing in-house and learn how to do it, you should ask yourself the following questions:

  1. Is there any spare time in my schedule for me to learn more about email marketing?
  2. Is email marketing something I’m passionate about enough to devote my full attention to?
  3. Do I have enough time to run an email marketing campaign after I learn about it?
  4. Do I have enough time to contact potential customers?
  5. Do I have enough time to keep in touch with my present clients?

These are all fair and crucial issues to think about before diving into email marketing on your own. If you answered “no” to both of these questions, it’s time to start looking for an email marketing management service that can help you. Why should you engage a marketing firm? There are a few compelling reasons for this.

They have a good understanding of what they’re doing.

Agencies specialize in email marketing management for their clients, which means they have the time and resources to be experts in the sector. Your job is to manage your company, and an agency’s duty is to provide you with excellent email marketing services, which they do. Their days are spent conversing with clients, learning new strategies, and staying current in the market. They work at an agency for a reason, and it’s because they’re excellent at what they do.

Not to mention, you’ll never have to worry about your campaign if you employ an agency made up of specialists. They take care of everything for you while also teaching you how to do things. Over 450 marketing specialists work for Fun Media, and they know how to create the best content for your emails, run your campaign, and continuously report on the outcomes. We’ve generated over 7.8 million leads for our clients because we’re so good at what we do. Instead of remaining late to work on your email marketing campaign, you can finally go home and eat supper with your family after a long day at work.

They take care of everything for you.

An email marketing management agency will provide you with everything you need to build the perfect email campaign when you employ them. That implies they usually provide the content, email design, automated distribution, and other services.

We provide monthly email content production, a marketing plan, email coding, subject line split testing, and much more at Fun Media. Depending on your preferences, we’ll also send out your emails, set up your landing sites, and give monthly or quarterly lead generation data.

They provide a variety of email choices.

Did you aware that there are numerous types of email campaigns? Each is appropriate for a different situation and target demographic, and most email marketing firms will provide a variety of possibilities.

Segmenting your email campaigns, for example, implies sending different emails to different segments of your audience. This could imply sending one group of emails to subscribers who have previously purchased from you and another batch to those who have not. Batches could be sent to people in different time zones or who are interested in different parts of your store.

Leads can be nurtured with drip email campaigns until they convert. Each email is sent at the right time in the marketing cycle, with content designed to persuade subscribers to convert at every point of the funnel.

They’ll update you on the status of your campaign.

Most email marketing management companies also offer email analytics. This is critical if you want to improve the content, design, or approach of your emails on a regular basis. Your email marketer can use analytics to provide you with information like the open rate of an email if a user clicked a link in the email and other useful data that can help you decide how to change your approach if it’s not performing as well as it should.

Why is Fun Media regarded as one of the most effective email marketing management firms?

What makes Fun Media stand out among the many email marketing management service providers?

Let’s have a look at some of the characteristics that distinguish us.

We provide clear pricing.

We feel that knowing if we’re the appropriate fit for you depends in large part on your budget. How can you tell if we’re the proper email marketing firm for you if you don’t know exactly what you’re getting for the money?

We want to be transparent with our present and new clients about our price so that you know exactly what you’re getting, how much you’re spending, and how to plan your budget.

Email testing is something we offer.

With our emails, we want you to have the most interaction, the highest open rate, and the best possibility of conversion. That’s why, before sending your emails to your list of subscribers, we test them. We want to make sure we’ve written your email correctly and in a way that your recipients will comprehend.

We do copywrite for you.

Your landing pages will be designed and implemented by us.

You can relax if you thought you’d have to write the content for your emails. All of the custom copywriting for your emails will be written by Fun Media. That way, all you have to do is sit back and watch the conversions come in.

When your subscribers click a link in your email, they are routed to a landing page. A landing page could promote a certain product or provide further information about one of your services. The goal of a landing page is to encourage the user to convert, thus it’s critical to pay attention to detail and include all of the necessary information. We’ll develop and implement your landing pages for you at Fun Media, so you don’t have to.

Your subject lines will be split testing.

As previously stated, it is our responsibility to ensure that your emails work to their full potential. This entails conducting tests on various areas of your emails to ensure that they are of the highest quality. The open rate of your email is crucial, and the subject line can determine whether or not someone opens it. We’ll make sure to split test your subject line to see which one performs best and receives the most opens.

Your campaign will be managed by us.

You don’t have to worry about managing your email marketing campaign with Fun Media. Every package includes free online campaign project management so you can focus on what you do best: operating your business. However, if you only want a partially managed campaign, we can do that as well! You’ll write the copy for the partially managed campaigns.

Do you require the services of an email marketing Management Company?

If all of this knowledge on email marketing has piqued your interest, you’re on your way to launching a campaign for your own company. Email marketing is one of the most effective ways to generate website clicks, raise brand awareness, and stay top-of-mind with current and potential customers.

Do they like the way you phrase your subject lines? Do they consistently click the links in your emails? What products do they purchase? With practice, you’ll be able to create the ideal target audience persona and fine-tune your targeting even further. Don’t worry if this sounds daunting; we’re here to assist you.

One of the top in the industry is Fun Media. Our clients have received over $3 billion in sales and 7.8 million leads as a result of our efforts. We treat our clients as members of our family, and their objectives become our objectives. We’ll work with you to design the ideal, personalized email marketing management campaign for your company, and we’ll make sure it works flawlessly to provide you the results you want.

We’ll always be upfront about our prices so you know exactly what you’re paying for and what you’re getting for your money.

You’ll be assigned a dedicated account representative who will be your point of contact for all of your queries and issues. They’ll assist you in better understanding your email marketing campaign, how it works, the results it generates, and how to enhance it in the future.

Check out our over 785 client testimonies, as well as the numerous accolades we’ve received over the years, to discover how other clients feel about your work. We’re a full-service digital marketing business based in Harrisburg, PA, but we have choices for you if you live on the east coast or in the south. We can’t wait to create a wonderful business alliance with you and use email marketing to drive results for your company, no matter where you are. If you’d like to combine our email marketing services with one or more other marketing strategies to boost your company’s marketing power, try one of our other services, such as:

SEO (Search Engine Optimization) is a (search engine optimization)

PPC (Pay per Click) (pay-per-click advertising)

Marketing on social media

Marketing with content

Management of one’s reputation

Web development and design

Infographics made to order

Production of video

We’ll be pleased to put together a personalized solution that meets your company’s exact requirements.

Frequently Asked Questions regarding Email Marketing Management Services

Are you interested in finding out more about email marketing management services for your company? Check out our Frequently Asked Questions:

What are the benefits of using email marketing management services?

Professional services that create, implement, and track email marketing campaigns are known as email marketing management services. Strategy formulation, copywriting, email design, reporting, and other services are examples of deliverables for email marketing management services.

What are the costs of email marketing management services?

The cost of email marketing management services is determined by a number of factors, including the frequency with which you send emails, the email marketing agency you choose, and more. Email marketing management services are typically priced between $300 and $500 per month. Request a personalized quote for the most accurate cost.

What’s the next stage in the process?

If you’d like to learn more about our services, you can request a free quotation online or call us at 0710 245 321 to talk with an expert. We’re excited to hear from you and help you grow your business through email marketing!

Why Should You Work With A Social Media Agency

Digital Marketing Kenya

Are you debating whether or not to hire a social media agency?

We’ve broken down the reasons why hiring a social media management agency could be one of the best investments your company can make.

You could do it yourself, but it will cost time, effort, and money if you don’t know what you’re doing. Most people do this, which is why their social media channels don’t provide the desired outcomes and eventually fade away.

Instead, entrust the reins to a seasoned staff dedicated to achieving your goals. It’s less stressful, saves you money, and provides you with better results than you could have gotten on your own.

The Advantages of Using a Social Media Agency

To market your business successfully on social media, you’ll need to plan, set goals, test, have a clear sense of how you want to display your brand, and a dash of creativity to bring it all together.

When you employ an agency, they’ll take care of everything. They’ll steer your brand through the choppy waters of social media using their knowledge and resources. As a result, your brand will reach more target customers and you will see a higher return on your investment.

1. They are experts in their field.

Social media marketing has a learning curve. Understanding it, let alone succeeding at it, requires a lot of work and testing. This skill set is guaranteed when you hire a social media agency.

Furthermore, social media is always evolving. What is effective one day may not be effective the next. Social media agencies keep a close eye on these changes and adjust accordingly.

Hiring an agency relieves you of this responsibility. They employ their knowledge to properly manage your social media accounts, allowing you to concentrate on other aspects of your organization.

2. You’re assembling a team of experts.

You’re not just hiring a single person when you employ an agency. You’re bringing on a full team of experts in their respective fields.

See our team at The Social Shepherd, which was taken before the lockdown and has since grown to include numerous more members!

Their areas of expertise include everything from understanding the best media buying methods to creating the most appealing creatives. They collaborate to create social media strategies that have a high return on investment for their clients.

Here’s a look at some of the roles that exist inside an agency:

Manager of social media accounts

Social media manager for hire

Copywriter and social media strategy


Designer of graphics

3. They have a dedicated team.

A social media agency will have everything you’ll need to create your ads all in one place. You won’t have to pay for any new software or purchase any new equipment. They’ll have everything. We have our own in-house video production studio, for example, at The Social Shepherd.

It’s not just about the physical riches you’re obtaining. You’ll get specific knowledge from an agency’s expertise working with various accounts and the research they’ve conducted.

4. You save a significant amount of time.

If you prefer to do it yourself, creating a lucrative social media strategy and managing your social media accounts to keep them in line with that strategy will require a significant amount of effort.

Spending hours fine-tuning your social media content and playing with your media buying settings can soon add up. Alternatively, you can relax knowing that a skilled team is working to make your social media presence appealing to your target audience without consuming half of your week.

To reach your business goals, a social media agency will use paid advertising or organic content creation on numerous social media networks. They may also do both in some circumstances.

Essentially, they employ their knowledge and tactics to efficiently manage your social media accounts, resulting in better outcomes than you could achieve on your own.

5. They use social media to help you achieve your objectives.

The goal of social media firms is to help you reach your social media marketing objectives. Many firms, on the other hand, invest in social media because everyone else is. They do so without any defined objectives or strategic knowledge. It’s a tragedy waiting to happen.

When you present your goals to a social media agency, they will map out a strategy for accomplishing them. These objectives could include expanding your audience, achieving a set return on ad expenditure, or increasing sales in a given region. Find the firm that best suits your aims and provides the services you require for a successful campaign.

6. Keep your eyes on the prize

Many people may think that growing an account to 50,000 followers in a month is simple. They’ll tell you to “just go on Fiverr and purchase followers” or “do freebies.” This is incorrect. The majority of those followers will be uninterested in your brand and unlikely to interact with or purchase from you. Not to mention the possibility of your account being flagged and deleted from the platform.

An agency will determine the best platforms to focus on, the best types of ads to make to connect with your target demographic, and the best influencers to promote your business. They accomplish this by staying current on ever-changing social media best practices as well as the ways in which different groups interact with social media.

7. Provide feedback and a report

It’s in the best interests of social media agencies to bring you the greatest results possible because if they don’t, they’ll lose business. As a result, they’ll keep you informed about your progress and outcomes on social media. They’ll clearly explain the essential metrics that illustrate how your social media marketing is helping your business grow in this report.

They can enhance and strategize using this information. For example, their research could show that advertising on LinkedIn isn’t particularly effective, but it’s massively favorable on Instagram, with a 10x return on ad expenditure. As a result, the strategy will shift to a greater emphasis on what works on Instagram.

Why Do Companies Need Social Media?

Like TV and radio, social media is a venue for advertising. The difference between those and social media is that the latter does not demand a large upfront investment to promote your business. And, unlike traditional media, social media advertising allow you to precisely target who you want to reach.

You can expand your brand and attract the people you want to reach if you approach it with the appropriate plan. As your client and prospect base grows, social media allows you to communicate with them in a genuine and quantifiable way.

Scales of social standing

Social media, unlike traditional marketing platforms, allows you to scale more quickly, efficiently, and effectively. This is because they enable you to manage the growth of your brand and target your advertising to the people who are most likely to respond to it.

You can’t accomplish this with traditional media advertising, such as magazines. You couldn’t ask them to reprint the issue with your advertisement on it. You can, however, increase your social media marketing budget at any time to reach out to more people.

Obtain immediate feedback

Unlike traditional media, social media allows you to see the outcomes of your efforts immediately, allowing you to test and modify before launching a major campaign.

You might, for example, be planning a large Instagram campaign. You can A/B test two different creatives, each focusing on a different pain area, before launching full speed. If a clear winner emerges, you’ll stick with it for the duration of the campaign. This increases the effectiveness of your advertisement.

You can also speak directly with your audience on social media, providing you immediate insight into their preferences and interests. All of this knowledge can and should be applied immediately to your future advertising and content marketing campaigns.

Create a following

You may establish a loyal audience on your social media accounts through organic and paid social media marketing initiatives. You stay in front of their minds when they shop by consistently developing and distributing the material they appreciate.

Once you’ve established a following, they can (and typically do) start creating material for you. Maybe they’ll upload a photo of themselves wearing your branded clothing or do a video evaluation of your service. This can lead to their audience following you, purchasing your goods, and creating their own content, and so on.

The Royal Academy, for example, encourages audience participation by offering sketching challenges on a regular basis. It’s lighthearted and enjoyable, and it enables them to link to their material in a more engaging and effective manner.

Why Should You Hire Fun Media to Manage Your Social Media?

We’re a results-oriented agency that combines our extensive paid media buying knowledge with raw creative output to help brands like yours grow quicker.

We consistently provide clients a higher return on ad spend while assisting them in fast scaling across numerous social media platforms on the media buying side. Meta has named us as one of its business partners as a result of our success.

On the creative side, we employ our in-house video studio to create scroll-stopping video creatives that pique your audience’s interest and encourage them to become paying clients.

Contact Us

Education And Technology: Future Trends We Are Expecting

The EdTech industry has gained a lot of momentum this year when technology was the saving grace that allowed the sector to continue its operations. Thus, we will probably see a faster adoption of technology that will change the way we learn. Here are some of the future trends we can expect. 

Personalization Will Rule 

One of the things that are already changing in the education industry is personalization. Traditional learning methods are collective, with teachers preparing lessons for a group instead of individuals. Before technology, it was the way the sector aimed to reach more students cost-effectively. If they try to give individual attention to each student, they would have needed one teacher per two or three students. 

But that is changing with artificial intelligence and digital learning platforms. Already, some online courses use AI to give a more personalized experience by changing the pace of the lessons according to the student’s learning pace. The algorithm also repeats the concepts the student has problems with. 

An example of this is Querium, an AI-powered virtual tutor that helps students improve their STEM skills. It uses AI algorithms to give a personalized experience to all users. AI can also be used for grading, preparing lessons, and guiding students through different activities. In other words, AI will become the perfect assistant to all the teachers at all levels of educations to give students the individual attention that a teacher can’t. 

Gamification and Edutainment

Gamification is when institutions incorporate the rewarding and level-up aspects of gaming into the learning process. The way students learn doesn’t change; what changes is the way they are rewarded for learning. Teachers can set up goals and every time a student reaches them they win points or go up a level. This method also creates healthy competition between students. 

Similar to when you play a game with your friends, you want to win and have more points or complete all levels first. Gamification encourages students to reach their goals so they can level-up or earn points faster. It is common nowadays on online learning platforms and self-paced courses. 

Edutainment is changing the way students learn by including entertainment resources and a game-based curriculum into the learning process. In other words, students use games to learn new things. For example, I had a math teacher in primary school that used a modified version of baseball to teach us how to multiply. 

With new technologies, the introduction of gamification and edutainment will be smooth. Now, teachers don’t have to be creative to come up with these methods. Learning platforms design and analyze which of these methods are more efficient by collecting data from its students and analyzing it with AI. Overall, it brings a level of interactivity to the classroom that makes it more adaptable to the younger generations. 

Need for New Careers

The world is clearly changing with the fast development of new technologies. Many professions are disappearing and being replaced with machines. Thus, the education industry should adapt to the changes and start teaching the new careers that society needs. Right now, there are many new professions that can’t be learned at universities or colleges. 

Also, the curriculum at lower levels of education—like pre-school, primary, and high school—haven’t included new skills like data literacy, programming languages, or digital security. The curriculum at all levels has to change to adapt to the new needs of society. For example, one of the newest tech careers is blockchain development. This path was born with the surge of blockchain technology in the last decade. 

Most of these professionals are software developers or engineers that have learned on their own by trial and error. It means that the number of blockchain developers is really low and the demand is high. That’s why the sector has to change and start adapting to our new reality by making a complete revolution on curriculums and career paths offered. 

In Summary

Education is still behind compared to the rapid pace of societal change. Although this year has accelerated the adoption of new technologies in the sector, it still has a long way to go. Some of the trends we will see in the future are an increase of personalization with AI, more gamification, and edutainment. Also, we will see a shift in education options at higher levels to adapt to the new technologies that are ruling our society. 

What To Do If You Are Having Doubts About Your Career

Your career is one of the main roads that dictate the direction of your life. This why the constant evaluation of job satisfaction is always in our minds. We all know one (or more) of those seemingly bright and passionate people who suddenly lose their drive and motivation to work. This sudden loss of enthusiasm probably has to do with a realization that, upon closer inspection, they are not really on their dream career path.

Asking yourself if you are sincerely interested and engaged in work that will lead you to what you desire is the best way to avoid wasting your time. While it is true that it is never too late to change paths, like in most things, the sooner the better. If you are thinking about changing career, here are some things to consider:

Evaluate Your Current Job Satisfaction

Every job has its own challenges, and not every task presented to you is going to bring you endless joy and entertainment, no matter what career path you’re in. However, what makes a difference is whether the completed result of that task gives you satisfaction and a sense of purpose. 

If your current job is filled with activities and tasks that you dread and that have absolutely no redeeming aspects to them, that is already a strong indicator that you might be in the wrong career. Like cosmetics export manager turned nutritionist Audrey Lemargue told Forbes magazine, “Trust your gut feeling and follow your instinct. If it doesn’t feel right, it’s because it isn’t.”

Assess Your Interests 

Another way of figuring out if the career path you’re on is right for you is to simply compare what you’re currently doing with your interests, but also with your strengths; your reflections on these two things will give you a good and realistic perspective for the future. 

If your current career path does not put you in a position to exploit your strengths and interests, this is going to eventually wear you down and eliminate any illusion and passion you might have brought to the table in the first place.

Consider Your Options

Start thinking about alternative job paths, and allow yourself to explore these options with an open mind. Do not rule things out immediately because you do not have the qualifications, contacts, or learnable skills. Anything you set your mind to is possible, and you can build a future in coding or fashion design if that’s what you want and are determined and proactive. 

Art Markman, professor of psychology and marketing at the University of Texas, said to the New York Times that we should think of your job title as merely one component of a complex person. Meaning? You can work your way into a new job as you did with your current one, can’t you? So do not simply settle for what you have because you think that you wouldn’t be able to adapt. Everyone’s teachable, and that is the most important thing to keep in mind when you consider alternatives to your current career: nothing is off-limits, and nobody’s a one-trick pony.

Give Other Things a Try

This will allow you to get up close and personal with other fields of interest, and see if the reality aligns with your ideas of them.  A way of trying things out is to find volunteer activities, freelance gigs, or online courses. This applies to any career path, you just have to be on the lookout and broaden your horizons. This will also help you get into the scene and thus build a network inside it.


At the end of the day, it is only you who knows how you feel about your current career, but If the thought of changing paths has crossed your mind, it’s in your best interest to evaluate your situation and make changes if necessary. Work takes up a big chunk of our time, and there’s no sense in settling for things that do not meet the expectations of your life; after all, the possibilities are endless. 


The world of Marketing has undergone a technical revolution. Hence there is a need to invest in a reliable Digital Marketing company that is up to date with Digital Marketing Trends. One of the reliable and efficient Digital Marketing companies in Eldoret is Fun Media. Fun Media is an Online Brand Management firm with expertise in Social Media Marketing, Search Engine Optimization (SEO), Email Marketing, Pay Per Click (PPC), Digital Marketing, Website Design and Development, Brand Management, Media Monitoring, Advertising, Photography, and Videography.

Having embarked on several surveys and research, it’s proof that Fun Media is considered one of the best Digital Marketing Company in Eldoret, due to its efficiency and reliability. One might ask why it’s considered the best? These are some of the factors that make it outstanding in the marketing industry.

Digital Marketing Classes

Fun Media offers Digital Marketing Classes to any individual looking to pursue a career in Digital Marketing as well as implement a digital marketing strategy for organizations, at the Hello College of Marketing. The fee is affordable and you can learn anywhere, anytime. The Hello College of Marketing is known to produce professional Digital Marketers.

Website Design and Development

Fun Media offers affordable domain names and web hosting plan with various offers. It ensures that your website has smooth service uptime, to keep your business running on a daily basis.

Social media Optimization.

Fun media ensures that its clients social media platforms are well Optimized to ensure increased traffic into their website by using several search engine Optimization tools to facilitate this. It also ensures that relevant campaigns are done in their social media platforms as well as Websites to generate leads for their business.

Content Creation.

Fun Media understands that for digital marketing to be successful, their point of difference should be quality content. Hence their team ensures that they create quality content, publish substantive content that will be interesting to their clients target audience, as well as incorporate optimal search terms into the content so that its more likely to show up in organic search engine.

Last but not least their digital team is dedicated to ensure that their clients meet their goals and objective as well as producing high quality output to keep their busines running. Therefore, there is need to invest in Fun Media as your reliable Digital Marketing Company to ensure that you stay on top of your competitors.