Tag: Website Designs

SEO: Keyword Research Best Practices

Keywords are the foundation of successful SEO, and finding the right ones for your niche can make a significant difference in your website’s visibility and traffic. In this blog, we’ll explore the best practices for keyword research, helping you discover the keywords that will drive your website to the top of search engine results.

Why is Keyword Research Important?

Before delving into the best practices, let’s understand the significance of keyword research. Keywords are the phrases or terms that users type into search engines when looking for information, products, or services. By targeting the right keywords, you can:

  • Improve your website’s ranking on search engine results pages (SERPs).
  • Attract highly targeted traffic to your site.
  • Understand your audience’s intent and preferences.
  • Create content that resonates with your target audience.
  • Outperform competitors in your niche.

1. Start with a Broad Understanding of Your Niche

Begin your keyword research by gaining a broad understanding of your niche. Identify the core topics, products, or services that your website covers. This will serve as the foundation for your keyword research.

For instance, if your niche is “digital marketing,” core topics might include SEO, social media marketing, content marketing, and email marketing.

2. Create a Seed List of Keywords

Once you have a clear understanding of your niche, create a seed list of keywords. These are fundamental keywords that are directly related to your niche. Using our previous example, some seed keywords for the “digital marketing” niche might be “SEO services,” “social media marketing tips,” “content marketing strategies,” and “email marketing tools.”

3. Expand Your List with Keyword Research Tools

To uncover more keywords, use keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, and Moz’s Keyword Explorer. These tools provide data on search volume, competition, and related keywords.

Enter your seed keywords into these tools, and they will generate additional keyword suggestions. This step is crucial for expanding your list and finding keywords you might not have considered.

4. Analyze Keyword Relevance and Search Volume

Once you have a sizeable list of keywords, it’s time to evaluate their relevance and search volume. Relevance is key; you want keywords that align with your website’s content and your target audience’s needs.

Additionally, pay attention to search volume. High-volume keywords can bring substantial traffic, but they are often more competitive. Balancing high and low-volume keywords is essential to create a well-rounded keyword strategy.

5. Consider Keyword Difficulty and Competition

Evaluate the competitiveness of your chosen keywords. Tools like Moz and Ahrefs can provide a “keyword difficulty” score, indicating how hard it is to rank for a specific keyword.

Balancing highly competitive keywords with less competitive long-tail keywords can help you target a broader range of search queries.

6. Long-Tail Keywords and User Intent

Don’t underestimate the power of long-tail keywords. These are more specific and often indicate strong user intent. For example, “best SEO strategies for e-commerce” is a long-tail keyword that clearly conveys user intent.

Incorporate long-tail keywords into your content strategy to capture highly motivated visitors.

7. Regularly Review and Update Your Keyword List

Keyword research is not a one-time task. To stay relevant and competitive, regularly review and update your keyword list. New keywords and trends emerge, and your audience’s preferences may evolve.

In conclusion, keyword research is a dynamic and vital part of your SEO strategy. By following these best practices and continuously adapting your approach, you can find the right keywords for your niche, drive organic traffic, and achieve your SEO goals. Remember, it’s not just about ranking higher; it’s about connecting with the audience that matters most to your business.

Ecommerce Search Engine Optimization Guide to Boosting Traffic

Ecommerce Search Engine Optimization (SEO) is crucial for driving traffic to your online store and increasing your visibility in search engine results. Here is a step-by-step guide to help you boost traffic through effective SEO strategies:

  • Keyword Research:
  • Identify relevant keywords and phrases that potential customers might use to search for products similar to yours.
  • Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find popular and high-ranking keywords.
  • Consider long-tail keywords (phrases containing three or more words) as they often have less competition and higher conversion rates.
  1. On-Page Optimization:
  • Optimize your product pages and category pages:
    • Include the target keyword in the page title, meta description, URL, and headings.
    • Write unique and compelling product descriptions using relevant keywords.
    • Optimize product images by using descriptive alt tags and compressing image files for faster loading times.
    • Ensure your website has a clear and intuitive navigation structure.
  1. Technical SEO:
  • Optimize website speed and performance:
  • Ensure your website is mobile-friendly and responsive.
  • Implement structured data markup to enhance search engine understanding of your product information.
  1. Content Marketing:
  • Create high-quality and informative content that adds value to your target audience:
    • Write blog posts, tutorials, or buying guides related to your products.
    • Incorporate relevant keywords naturally into your content.
    • Promote your content through social media and other marketing channels to attract backlinks.
    • Encourage user-generated content such as reviews and testimonials.
  1. Link Building:
  • Build high-quality backlinks to your ecommerce site:
    • Reach out to relevant blogs, influencers, and industry websites for guest posting or collaboration opportunities.
    • Participate in industry forums and online communities, sharing valuable insights and linking back to your site when appropriate.
    • Create shareable content that naturally attracts links from other websites.
  1. User Experience:
  • Provide a seamless and enjoyable user experience on your ecommerce website:
    • Ensure easy navigation and intuitive design.
    • Improve page load speed.
    • Optimize for mobile devices.
    • Simplify the checkout process.
    • Incorporate customer reviews and ratings.
  1. Local SEO (if applicable):
  • If you have a physical store or serve a specific geographic area, optimize your website for local search:
    • Include your business address, phone number, and operating hours on your website.
    • Create a Google My Business listing and optimize it with accurate information.
    • Encourage customers to leave reviews on Google and other relevant local directories.
  1. Monitoring and Analysis:
  • Monitor your website’s performance using tools like Google Analytics and Google Search Console.
  • Analyze key metrics such as organic traffic, rankings, conversion rates, and bounce rates.
  • Make data-driven decisions to improve your SEO strategy over time.

Remember, SEO is an ongoing process, and it takes time to see significant results. By consistently implementing these strategies and adapting to changes in search engine algorithms, you can boost traffic to your ecommerce store and improve your online visibility.

Tips of an Effective Email Marketing Campaign

Have you capitalized on email marketing campaign in your business? If not, you are missing out on one of the most excellent digital marketing strategies that will lead to your brand recognition, build a relationship with your clients and drive your sales up. Fun Media Company focuses on constructing and delivering successful email campaigns on your behalf. These campaigns help retain your customers, engage your prospects, and drive sales and traffic. Running an effective email marketing campaign can help you engage with your audience, build relationships, and drive conversions. Here are some tips to make your email marketing campaigns more successful:

  1. Define Your Goals: Clearly define the goals and objectives of your email marketing campaign. Are you aiming to generate leads, increase sales, promote a new product, or provide valuable content? Having a clear goal will help you structure your campaign and measure its success.
  2. Build a Quality Email List: Focus on growing an opt-in email list of individuals who have expressed interest in your brand or industry for your . Provide subscription options on your website, social media channels, and events. Avoid purchasing email lists, as they often result in low engagement and can harm your reputation.
  3. Personalize and Segment: Personalize your emails by addressing subscribers by their names and segmenting your list based on demographics, preferences, or past behavior. This allows you to send targeted and relevant content that resonates with each subscriber, increasing engagement and conversion rates for your email marketing campaign.
  4. Create Compelling Subject Lines: Craft attention-grabbing subject lines that entice recipients to open your emails. Keep them concise, relevant, and intriguing. Experiment with different techniques like using numbers, posing questions, or creating a sense of urgency to improve open rates.
  5. Design Responsive and Engaging Emails: Ensure that your emails are mobile-friendly and optimized for different devices and email clients. Use eye-catching visuals, clear and concise copy, and compelling call-to-action buttons. Make the content scannable and easy to digest by using headings, bullet points, and white space for an effective email marketing campaign.
  6. Provide Valuable and Relevant Content: Focus on delivering valuable content in the email marketing campaign that educates, entertains, or solves a problem for your subscribers. Offer exclusive promotions, industry insights, how-to guides, or useful tips. Tailor the content to the interests and needs of your audience.
  7. Include Clear and Compelling Calls-to-Action (CTAs): Each email should have a clear and prominent call-to-action that directs subscribers to take the desired action, such as making a purchase, downloading a resource, or signing up for an event. Use persuasive language, contrasting colors, and a sense of urgency to encourage click-throughs.
  8. Test and Optimize: Continuously test different elements of your email campaigns, such as subject lines, email design, CTAs, and sending times. A/B test different variations to see what resonates best with your audience. Monitor key metrics like open rates, click-through rates, and conversions to identify areas for improvement.
  9. Monitor Deliverability and Compliance: Ensure that your emails are delivered to subscribers’ inboxes by following email deliverability best practices. Regularly check your sender reputation, monitor bounce rates, and maintain a clean email list. Also, make sure your emails comply with anti-spam regulations by including an unsubscribe option and providing a clear privacy policy.
  10. Analyze and Iterate: After each campaign, analyze the performance metrics to gain insights into what worked and what didn’t. Use this data to refine your future campaigns and improve their effectiveness. Keep learning and adapting based on your subscribers’ preferences and feedback.

By following these tips, you can create impactful email marketing campaigns that engage your audience, drive conversions, and foster long-term relationships with your subscribers.

6 Effective Tips for Search Engine Marketing Success

One of the most efficient digital marketing tactics for growing your organization is search engine marketing. Top search engine results and organic traction from your audience demand consistent work. You won’t see immediate results because climbing the SERPs takes time, especially when you’re just starting out.

There’s also the competition.

  1. Select the appropriate keywords.
    To achieve success in search engine marketing, it is critical to discover the correct keywords. Your targeting strategy is dictated by keywords. They serve as instructions for search engines to display your adverts in response to your target audience’s inquiries.
    Each term is designed to target dozens of different search query variations. These inquiries may or may not contain your information.
  2. Investigate search intent.

After you’ve chosen appropriate keywords, the following step is to research your target audience’s search intent. There are three sorts of search intent: informative, navigational, and transactional.

Informational searches have a high-funnel audience. These visitors are looking for knowledge that will assist them in solving certain challenges. “How can I factory reset my phone?” for example. The user is looking for information to complete the task at hand.

  1. Select the appropriate platform.

When first starting out, it’s best to focus on a single search engine rather than running advertising on all of them.

Google dominates the search sector, followed by Bing and others. It is the most popular search engine among consumers worldwide and a popular choice for search engine marketers.

  1. Get the fundamentals of your website correct.

A website with a poor user experience has a negative impact on the conversion rate of your efforts. Even if your campaign is well designed, users will leave if it performs poorly.

Is it taking an eternity for your website to load?
Is there any broken links or photos on your website?
Is your website’s navigation confusing?

  1. Make changes for negative keywords.

The keywords you target in search engine marketing take various forms. Some of these modifications actually degrade the performance of your campaign by inviting spam traffic.

Junk traffic consists of an incorrectly targeted population that is less likely to convert. This occurs when individuals begin to encounter your advertising as a result of their search queries matching the keyword variations you target.

  1. Test and Optimize.
    Trial and error is required in search engine marketing. You can’t just create a campaign, launch it, and expect to receive the intended results. That is not how it works. If it does, either you did a fantastic job or it was a fluke.

It is vital to test numerous ad types to verify that your campaign produces the required results. Before launching your campaign, search engine giants like Google recommend that you produce at least three ad variations.

Do you know why some companies appear on top of the search engine result page when you search about a particular service? It is because they have utilized a search engine marketing strategy. The strategy uses paid advertising to make your services or product visible on search engine result pages. Although other marketing strategies aim for a long-term result, such as SEO, you cannot compete on the internet with search engine marketing. It boasts all the effort you have put into acquiring traffic to your website and building your brand. For effective search engine marketing, you need to find professionals who understand every search engine detail.

Cheap Web Hosting

Cheap Web Hosting By Fbrand Hosting

Fbrand Hosting offers the cheapest web hosting services in Kenya. The Fbrand Hosting also boasts of offering the safest and most secure websites in Kenya. When you host your website with the Fbrand Hosting company, you are sure of a FREE SSL. The SSL renews automatically thus ensuring that your website is fully secure.

Fetaures Of Fbrand Hosting Cheap Web Hosting

Fbrand offers a variety of features in their cheap web hosting. First, they offer a 10 GB storage for only Ksh 1499 which is paid annually. There are no hidden fees is seen with other web hosting firms that hike their prices at renewal. Fbrand Web Hosting is true to their word.

Secondly, Fbrand Hosting offers either 2GB RAM or 4GB depending on the package that you choose in their cheap web hosting package. Usually, one would be limited on the bandwidth that they are allowed by their hosting company thus affecting their Search Engine Optimization. Fbrand Hostings boasts of unlimited bandwidth. Their uptime is always 99.9%.

Unlimited Emails

Cheap web hosting package by Fbrand Hosting also ensures that one has unlimited emails. The unlimited emails are accompanied by unlimited Sub Domains as well as unlimited FTP Accounts. An FTP account is a resource used for managing as well as uploading files on a website. The FTP account is usually created automatically in the cPanel when one signs up for hosting. This, therefore, means that when you have a cPanel, then by default you have an FTP account.

The cheap web hosting package by Fbrand Hosting also has a Control Panel. There are certain web hosting firms that do not offer the cPanel to its users. This always limits the functionality of a particular website. Coupled with the cPanel, you also get to host different types of files including python. Cheap web hosting also supports Node.js. The node.js is a platform which is built on Chrome’s JavaScript runtime for easily building fast and scalable network applications. Node. Js uses an event-driven, non-blocking I/O model. The model makes it lightweight and very efficient for data-intensive real-time applications which run across distributed devices.

Payment Integrations

Lastly, Fbrand Hosting promises you free Mpesa and other payment integrations. The team at Fbrand Hosting will offer you seamless integrations which will ease your work of accepting payments on your e-commerce platform. The payment integration is done free of charge provided you have either a hosting package with them. These features make Fbrand Hosting one of the cheapest Web Hosting Companies in Kenya.

Affordable Web Design in Kenya

There are several web designers around the country, particularly in Nairobi who have adopted to demands and are offering dedicated packages to your needs as an aspiring quality website owner. Web design costs from some of the large design agencies are somewhat intimidating, particularly to startups with tiny budgets. On the same line, it is easy to get lured by some incompetent developers offering lower prices, and you end up losing your money. With all these challenges and complexities entailed in landing a good web designer, Fun Media is coming in with special offer packages that will ensure you get value for your time and money.

Settling on a web designer

To land excellent and affordable web design solutions in Kenya, it is imperative for you, as a client, to do some research before settling on an agency. Here are some of the factors to consider before you entrust a web designer with the responsibility of building your website.


There is no better way of finding out the efficiency of an agency than through reviews from previous clients. Like every other pressing business, do not hire a firm that is known for a bad reputation. Before deciding on the right web designer to hire, choose one with the best reputation, and had a couple of good reviews. Price It is advisable to go for a firm that is offering excellent quality but at a smaller budget. There are many online blogs that have prices per packages provided by various web designers, before choosing an agency, compare the price ranges and find one that is within your budget. Some firms have expensive price ranges, but the services offered are more or less similar to those provided by affordable agencies. Consult Us today for Affordable Website Design Services


As you seek to hire a web design agency, take some time and look at some of the websites that the agencies have developed. If you come across one whose work you like, then you can consider them. You should also consider hiring from some well-known design companies as they have the experience and you are guaranteed of the best quality.

Customer Experience

You need to be in constant communication with your web design firm. Thus, you need to consider an agency that is readily approachable whenever you need support. In this regard, the smaller web designers offer better services as they have direct access to the developers. In most cases with the larger firms, there are lengthy procedures to be followed whenever you need support, and this might end up frustrating you. When choosing a design agency, go through the customer reviews and find a business that they have conducted to see what their clients are saying about them. When you evaluate these factors, you will discover some of the best web designers in Kenya, and this will ascertain that you hire the best for your web design project.

Minimum requirements for websites

There are a few attributes that you need to know even when you seek an affordable web developer. Your needs to meet most of these requirements for it to be able to rank among the best: Responsive. Your website should be usable on mobile, desktop or even a tablet Attractive design. Your website design represents your business brand as thus you need to ensure that it creates positive impressions to your clients and potential customers Products or service page. Your website should have a place where you showcase your services and products Loading. Your website must be fast loading to have a good SEO campaign and best users’ experience. Titles, meta tags, and keyword. These should be incorporated within your website and should be optimized for search engines for better ratings of your website.