Do you know why some companies appear on top of the search engine result page when you search about a particular service? It is because they have utilized a search engine marketing strategy. The strategy uses paid advertising to make your services or product visible on search engine result pages. Although other marketing strategies aim for a long-term result, such as SEO, you cannot compete on the internet with search engine marketing. It boasts all the effort you have put into acquiring traffic to your website and building your brand. For effective search engine marketing, you need to find professionals who understand every search engine detail.
What is Search Engine Marketing?
SEM (search engine marketing) is a digital marketing technique that aims to boost a website’s presence on search engine results pages (SERPs). While the phrase used to apply to both organic and sponsored search operations like SEO, it now nearly entirely refers to paid search advertising. Paid search or pay-per-click (PPC) marketing are other terms for search engine marketing.
Significance of Search Engine Marketing
Most businesses have moved to online platforms; there are more producers and consumers on the online platform. Search engine marketing has become crucial in playing that role to increase the visibility of company searches. Through SEM, visitors perform a query on the search engines such as Google, Bing, or yahoo and get your website. You have to pay for the impressions that result in visitors seeing your website. When contrasted to other platforms such as social media, where people are not intentionally searching for something, customers entering search queries to discover commercial information are in an optimal state of mind to make a purchase. Consumers are most receptive to new information when exposed to search marketing. PPC advertising is non-intrusive and does not disrupt their tasks, unlike most internet advertising.
Keyword research and analysis
Fun Media uses advanced technology to perform keyword research; we use tools such as Google Search Console. We find the highest-performing keyword and eliminate the low-performing keyword from your advertising list. Therefore, the advert will perform better and get more visibility.
We Create Ads and Develop Landing Page
Our team will work on developing text-based ads that will be displayed in search results and link them to optimized landing pages on your website. This will act as a funnel to get as many visitors to your website; we get prospects who can be converted to leads.
Account Set-Up and Tracking
This stage is critical for determining the success of your search engine marketing campaign. Our SEM agency performs a lead-tracking report to determine if the search engine enables conversion tracking. If that’s the case, we’ll double-check the codes to ensure they’re installed correctly on your landing pages.
Launch and Monitor Campaigns
You’re nearly ready to deploy your PPC search engine marketing campaign. You have optimized paid search marketing advertising, well-designed landing pages, and a solid search engine marketing plan. Our SEM agency controls your campaign settings, such as locations, languages, networks, and devices, to establish how your advertising will run. We will keep a close eye on your ad performance once it goes live.
Evaluation and Analysis
The key to determining your SEM success is to compare campaign results to your paid search marketing objectives. Your key performance indicators (KPIs), such as click-through rate (CTR), Quality Score, search impression share, and cost per conversion, are tracked and evaluated by us. The analytics data allows us to improve the conversion rate of your next paid search engine marketing strategy.
Consult Us Today and Let’s handle your SEM