Analyzing the audience, developing an SMM strategy and brand platform, understanding global trends and being able to apply them to a specific product, and communicating politely with subscribers are all important skills for SMM specialists.

Keep an open mind.
If you keep an open mind and are aware, you will find yourself at the forefront of new trends. Play with a popular meme or expertly harness a news topic to increase the likelihood of going viral and attracting organic coverage.
Automate Your Social Media Marketing

Almost 90% of all content is planned ahead of time. There is more room for the creative process, preparing situational content, and working with experts and collaborators when there is a clear posting schedule.

SMM professionals must delegate routine tasks in order to focus on more important tasks and ensure that quality content is produced in accordance with the marketing strategy. More importantly, they must enable employees to access account management without revealing their passwords.
Pay Close Attention to Data Analytics
Personal data is becoming increasingly valuable. Netflix collects information about user preferences and then provides the most personalized recommendations possible.
Produce Genuine Content

Perfectly crafted feeds are a thing of the past, and brands and influencers alike are now expected to be as genuine as possible. To connect with your audience, you must be as open and honest as possible – show them how things work behind the scenes and be honest about your failures.
Improve Your Collaboration with Influencers
SMM specialists should examine influencer investments and how working with bloggers and opinion leaders translates into revenue.

When working with bloggers, pay attention to the raw numbers. SMM specialists must understand how the advertising campaign budget was allocated, what coverage was provided, and how many clicks, purchases, or leads were generated as a result of the campaign.
Use irony
One of the most important SMM characteristics in today’s world. Memes are no longer enough to surprise even major brand audiences, and great ironic ad campaigns are rare.