There are several types of Google Ads that businesses can use to promote their products or services. Here are some of the main types:
- Google Search Ads: These are text-based ads that appear on the search engine results pages (SERPs) when users search for specific keywords. They are typically displayed at the top or bottom of the page and are labeled as “Ad.” Search ads are created using Google Ads platform and allow businesses to target specific keywords, set bids, and control the ad copy.
- Google Display Ads: These are image or banner ads that appear on websites within Google’s Display Network, which includes millions of partner websites and apps. Display ads can be visually appealing and can target specific audiences based on demographics, interests, or website placements. They can help businesses increase brand visibility and drive traffic to their websites.
- Google Video Ads: These are video-based ads that appear on YouTube and other partner sites within the Google Display Network. Video ads can be skippable or non-skippable and can be shown before, during, or after YouTube videos. They are an effective way to engage users with visual content and can be used to raise brand awareness or drive conversions.
- Google Shopping Ads: These are product-based ads that appear at the top of Google search results when users search for specific products. Shopping ads showcase product images, prices, and other relevant information, making them highly effective for e-commerce businesses. They are created using the Google Merchant Center and can drive qualified traffic directly to product listings.
- Google App Campaigns: These campaigns help businesses promote their mobile apps across Google’s properties, including Search, YouTube, and Google Play. App campaigns streamline the process of promoting apps by automating the ad creation and targeting based on the app’s goals and budget.
To use Google Search Ad sales effectively, follow these steps:
- Set up a Google Ads account: Create an account on the Google Ads platform and complete the necessary setup process.
- Define your advertising goals: Determine what you want to achieve with your search ads, whether it’s driving website traffic, generating leads, or increasing sales.
- Conduct keyword research: Identify relevant keywords that your target audience is likely to search for. Use keyword research tools or the Google Ads Keyword Planner to find keywords with high search volume and relevance to your business.
- Create compelling ad copy: Develop concise and compelling ad copy that includes your targeted keywords and highlights the unique selling points of your products or services. Make sure to follow Google’s ad policies and best practices.
- Set up your campaign: Create a new campaign within Google Ads and select the “Search Network” as your campaign type. Define your budget, targeting options (such as location and language), and bidding strategy.
- Monitor and optimize your ads: Regularly monitor the performance of your search ads, including click-through rates (CTRs), conversion rates, and return on ad spend (ROAS). Adjust your targeting, ad copy, and bidding strategy as needed to improve the performance of your campaigns.
- Test and iterate: Experiment with different ad variations, landing pages, and targeting options to find what works best for your business. Continuously test and iterate your campaigns to improve their effectiveness.
Remember, effective Google Search Ad sales require ongoing monitoring, optimization, and refinement to maximize your ROI and achieve your advertising goals.
The key to determining your SEM success is to compare campaign results to your paid search marketing objectives. Your key performance indicators (KPIs), such as click-through rate (CTR), Quality Score, search impression share, and cost per conversion, are tracked and evaluated by us. The analytics data allows us to improve the conversion rate of your next paid search engine marketing strategy.