The Top 7 Social Media Platforms in 2023 That Every Digital Marketer Should Be Aware Of

Have you ever pondered how social media platforms may help your digital marketing plan? With more than 3.6 billion users globally, it’s probably a smart idea to start considering it right away!
You may locate your target consumers on social media, whether they are millennials, parents, small company owners, or up-and-coming professionals.

  1. Facebook
    With almost 2.8 billion active users each month, Facebook is the most widely used social media platforms as a networking site. The popularity of the site is due to the variety of interesting (and addicting) features it provides to users, including the well-known Like button, Stories, the Feed, comments, and tagging.
  2. YouTube
    With one billion monthly users worldwide, YouTube was first introduced in 2005 and is now a well-known platform for watching, sharing, like, commenting on, and posting videos. YouTube is also a massively popular social media site. In fact, YouTube was the second-most-visited website on the internet as of last year, which says eloquently about its power over both consumers and companies. While marketers are driven to video because of its accessibility, impact, and inexpensive production costs, consumers adore it because it’s quick to consume and incredibly entertaining.
  3. Twitter
    There is no doubting Twitter’s influence. It’s a hub of activity where experts, academics, organizations, journalists, and your neighbors congregate for debate, entertainment, news, opinion, business updates, and much more.
  4. WhatsApp

Given that WhatsApp is the most popular messaging app in more than 100 countries, the most of us have used it at some point in our digital life. Nevertheless, despite having over 2 billion active users worldwide as a personal instant messaging program, brands and businesses sometimes underestimate WhatsApp’s worth as a marketing tool. What many people are unaware of is that WhatsApp offers its business customers much more than just instant messaging, and the company is making significant investments to expand the app’s marketing capabilities.

  1. Instagram
    Instagram is the platform for sharing photos and stories, with over 1.16 billion active monthly users.
    Instagram hosts brands, companies, celebrities, and influencers in addition to regular users (who primarily use the site to post photographs and videos with friends and followers). Instagram offers dynamic opportunities for advertisers and marketers to produce attention-grabbing material to advertise their goods, brands, or services because of its broad appeal and popularity among a variety of age groups and interests.
  2. TikTok
    TikTok, which describes itself as “the destination for short-form mobile videos,” is a relative newcomer to the social media industry, having only just received official approval to operate in its current format in 2017. Despite having a worldwide user base of one billion active users and a reputation as a social media platform for younger generations, TikTok really ranks as one of the most influential websites in the world.
  3. Snapchat
    Snapchat, known for the transience of its interactions and messages, fundamentally altered how we all use our phones to communicate. As a social media platform, it shifted our digital lives away from the desktop-focused social media platforms of the mid- to late-noughties and toward handheld devices. Snapchat was initially developed as a one-to-one photo sharing software, but it now offers a variety of features, such as films, live video chatting, messaging, avatars, and the possibility to build a chronological Story that users can share with their followers.

We bring a rich experience and innovation in the manner in which we conduct our business. If your strategies are no longer working then it’s time to allow Fun Media team to handle your digital marketing. If you’re looking to capture and convert more leads, then let’s handle it for you. Worry about other aspects of your business. Do you feel like you’re not getting a Return on Your Investment? Let’s turn things around. We have worked with corporations and SME’s as well as individual businesses. We are waiting for you. Contact us today! 

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