Why Should You Work With A Social Media Agency

Digital Marketing Kenya

Are you debating whether or not to hire a social media agency?

We’ve broken down the reasons why hiring a social media management agency could be one of the best investments your company can make.

You could do it yourself, but it will cost time, effort, and money if you don’t know what you’re doing. Most people do this, which is why their social media channels don’t provide the desired outcomes and eventually fade away.

Instead, entrust the reins to a seasoned staff dedicated to achieving your goals. It’s less stressful, saves you money, and provides you with better results than you could have gotten on your own.

The Advantages of Using a Social Media Agency

To market your business successfully on social media, you’ll need to plan, set goals, test, have a clear sense of how you want to display your brand, and a dash of creativity to bring it all together.

When you employ an agency, they’ll take care of everything. They’ll steer your brand through the choppy waters of social media using their knowledge and resources. As a result, your brand will reach more target customers and you will see a higher return on your investment.

1. They are experts in their field.

Social media marketing has a learning curve. Understanding it, let alone succeeding at it, requires a lot of work and testing. This skill set is guaranteed when you hire a social media agency.

Furthermore, social media is always evolving. What is effective one day may not be effective the next. Social media agencies keep a close eye on these changes and adjust accordingly.

Hiring an agency relieves you of this responsibility. They employ their knowledge to properly manage your social media accounts, allowing you to concentrate on other aspects of your organization.

2. You’re assembling a team of experts.

You’re not just hiring a single person when you employ an agency. You’re bringing on a full team of experts in their respective fields.

See our team at The Social Shepherd, which was taken before the lockdown and has since grown to include numerous more members!

Their areas of expertise include everything from understanding the best media buying methods to creating the most appealing creatives. They collaborate to create social media strategies that have a high return on investment for their clients.

Here’s a look at some of the roles that exist inside an agency:

Manager of social media accounts

Social media manager for hire

Copywriter and social media strategy


Designer of graphics

3. They have a dedicated team.

A social media agency will have everything you’ll need to create your ads all in one place. You won’t have to pay for any new software or purchase any new equipment. They’ll have everything. We have our own in-house video production studio, for example, at The Social Shepherd.

It’s not just about the physical riches you’re obtaining. You’ll get specific knowledge from an agency’s expertise working with various accounts and the research they’ve conducted.

4. You save a significant amount of time.

If you prefer to do it yourself, creating a lucrative social media strategy and managing your social media accounts to keep them in line with that strategy will require a significant amount of effort.

Spending hours fine-tuning your social media content and playing with your media buying settings can soon add up. Alternatively, you can relax knowing that a skilled team is working to make your social media presence appealing to your target audience without consuming half of your week.

To reach your business goals, a social media agency will use paid advertising or organic content creation on numerous social media networks. They may also do both in some circumstances.

Essentially, they employ their knowledge and tactics to efficiently manage your social media accounts, resulting in better outcomes than you could achieve on your own.

5. They use social media to help you achieve your objectives.

The goal of social media firms is to help you reach your social media marketing objectives. Many firms, on the other hand, invest in social media because everyone else is. They do so without any defined objectives or strategic knowledge. It’s a tragedy waiting to happen.

When you present your goals to a social media agency, they will map out a strategy for accomplishing them. These objectives could include expanding your audience, achieving a set return on ad expenditure, or increasing sales in a given region. Find the firm that best suits your aims and provides the services you require for a successful campaign.

6. Keep your eyes on the prize

Many people may think that growing an account to 50,000 followers in a month is simple. They’ll tell you to “just go on Fiverr and purchase followers” or “do freebies.” This is incorrect. The majority of those followers will be uninterested in your brand and unlikely to interact with or purchase from you. Not to mention the possibility of your account being flagged and deleted from the platform.

An agency will determine the best platforms to focus on, the best types of ads to make to connect with your target demographic, and the best influencers to promote your business. They accomplish this by staying current on ever-changing social media best practices as well as the ways in which different groups interact with social media.

7. Provide feedback and a report

It’s in the best interests of social media agencies to bring you the greatest results possible because if they don’t, they’ll lose business. As a result, they’ll keep you informed about your progress and outcomes on social media. They’ll clearly explain the essential metrics that illustrate how your social media marketing is helping your business grow in this report.

They can enhance and strategize using this information. For example, their research could show that advertising on LinkedIn isn’t particularly effective, but it’s massively favorable on Instagram, with a 10x return on ad expenditure. As a result, the strategy will shift to a greater emphasis on what works on Instagram.

Why Do Companies Need Social Media?

Like TV and radio, social media is a venue for advertising. The difference between those and social media is that the latter does not demand a large upfront investment to promote your business. And, unlike traditional media, social media advertising allow you to precisely target who you want to reach.

You can expand your brand and attract the people you want to reach if you approach it with the appropriate plan. As your client and prospect base grows, social media allows you to communicate with them in a genuine and quantifiable way.

Scales of social standing

Social media, unlike traditional marketing platforms, allows you to scale more quickly, efficiently, and effectively. This is because they enable you to manage the growth of your brand and target your advertising to the people who are most likely to respond to it.

You can’t accomplish this with traditional media advertising, such as magazines. You couldn’t ask them to reprint the issue with your advertisement on it. You can, however, increase your social media marketing budget at any time to reach out to more people.

Obtain immediate feedback

Unlike traditional media, social media allows you to see the outcomes of your efforts immediately, allowing you to test and modify before launching a major campaign.

You might, for example, be planning a large Instagram campaign. You can A/B test two different creatives, each focusing on a different pain area, before launching full speed. If a clear winner emerges, you’ll stick with it for the duration of the campaign. This increases the effectiveness of your advertisement.

You can also speak directly with your audience on social media, providing you immediate insight into their preferences and interests. All of this knowledge can and should be applied immediately to your future advertising and content marketing campaigns.

Create a following

You may establish a loyal audience on your social media accounts through organic and paid social media marketing initiatives. You stay in front of their minds when they shop by consistently developing and distributing the material they appreciate.

Once you’ve established a following, they can (and typically do) start creating material for you. Maybe they’ll upload a photo of themselves wearing your branded clothing or do a video evaluation of your service. This can lead to their audience following you, purchasing your goods, and creating their own content, and so on.

The Royal Academy, for example, encourages audience participation by offering sketching challenges on a regular basis. It’s lighthearted and enjoyable, and it enables them to link to their material in a more engaging and effective manner.

Why Should You Hire Fun Media to Manage Your Social Media?

We’re a results-oriented agency that combines our extensive paid media buying knowledge with raw creative output to help brands like yours grow quicker.

We consistently provide clients a higher return on ad spend while assisting them in fast scaling across numerous social media platforms on the media buying side. Meta has named us as one of its business partners as a result of our success.

On the creative side, we employ our in-house video studio to create scroll-stopping video creatives that pique your audience’s interest and encourage them to become paying clients.

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