Kenya social media sites
Facebook, Twitter, LinkedIn, and Instagram
Fun Media
Social media usage is vast in Kenya. Social media has been a critical driver behind the increased purchase of smartphones in the country as the mobile apps for the same are just as popular.
When looking at social networking sites in Kenya, it is prudent to note that there are no established social networking sites that are Kenyan owned. Like most parts of the world, the most popular social media sites in Kenya are American owned.
Social media
Social media usage is vast in Kenya. Social media has been a critical driver behind the increased purchase of smartphones in the country as the mobile apps for the same are just as popular.
Social media is vital for brands in Kenya, and as thus, it is essential to understand where brands come in when it comes to exploiting the potentials of social media, particularly the dominant ones. To elaborate on this, below is a list of some of the legit and most popular social media sites that should matter to every brand manager:
Social media platforms in Kenya
It goes without saying that this is the biggest social media platform in Kenya, and by a pretty convincing margin at that. Facebook boasts over 5 million active users in Kenya. Considering its broad reach, uptake, and potential to continue growing, Facebook has become an integral component for brands. Brands rely on Facebook to build communities and also to run their digital advertisement campaigns.
The extent of Facebook’s dominance is portrayed by its popularity, not just among the urban dwellers but even among those living upcountry with even more older people joining the social network. To make any decent impact in Kenya, you definitely need Facebook as it is the social media platform that guarantees a wide unfiltered reach.
After Facebook, the other popular social media platform in Kenya is Twitter. Twitter has been in Kenya almost as long as Facebook; however, estimates put Twitter users to about a third of Facebook’s.
Unlike Facebook, Twitter has a limited number of characters that a user can share per post. It is probably for this reason that Twitter is not quite as popular as Facebook in Kenya. However, Twitter is very important for brands looking to get their message across in a concise manner. For digital campaigns, Twitter allows brand in Kenya to buy Twitter Ads, something that has since become popular with leading brands in the country.
LinkedIn has been in existence in Kenya just as long as Twitter and Facebook. Unlike the more flexible tone used on Facebook and Twitter, LinkedIn is for professional engagements and is more skewed for business engagements.
For all the serious business content such as recruitment, LinkedIn remains as the best social media platform. LinkedIn allows potential employees to advertise their vacancies and meet professional and qualified applicants, something that other social media platforms cannot boast about. Like Facebook and Twitter, brands can also buy LinkedIn Ads for campaigns.
Instagram is arguably the breakout social media platform of the era, and it is getting bigger by the day. Instagram, owing to its popular feature of sharing images, has grown mostly successful and accessible, particularly among the youth. Like the other platforms listed, LinkedIn also allows brands to run Instagram Ads.
Among the popular social media platforms, brands can liaise with influencers and social media managers to reach even wider audiences. In recent times, social media marketing has become an integral part of brand marketing with significant budgets going into social media marketing. For start-ups and popular brands, bringing social media marketers’ onboard can help in ensuring you also get a share of the pie. For the best returns, engaging efficient social media managers like Fun Media goes a long way.